Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #2 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,288 Reviews

Top Questions See all 194 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23288)
Q&A (194)
Media (405)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Eleni Z.
Bellingham, WA
10 reviews
Make sure to come hydrated! Ulta is probably one of the biggest makeup store that has everything from makeup to hair & body or even skin care like facials! Your not missing out here!
Lauren M.
Millville, NJ
13 reviews
I have used an Ulta blush before. I used the shade "tulip". I really liked it because it was able to give a really natural look. I believe it would look good on numerous skin tones.
Tania S.
Nipomo, CA
19 reviews
Live the customer service that Ulta has amazing store that carries name brand products as well as drugstore products. This place is heaven do recommend to stop by and check them out
Holly W.
Rock Hill, SC
57 reviews
I love the ulta store. It's a haven to walk in and browse there. The reason I give a C is because I shopped on-line recently and was supposed to receive an eye mask as a gift with purchase and I didn't get it. When I asked about it all they did was say sorry...they didn't offer another sample...they didn't offer to give me an eye mask when it came in...they didn't offer a coupon....nothing. I only ordered it on their website because I wanted to try the eye mask. This is not the way to do business. If you fail to meet a customer's expectations then you need to make up for it.
Sierra A.
Mckinney, TX
17 reviews
ULTA is great because they have such a wide variety in price range at the sire so it is very easy to find shoes of high end products in the store because you can compare it in person
Karen M.
Lakewood, OH
52 reviews
I love this store because it has drugstore brands and luxury brands. The staff has always been very friendly no matter what location I've been to. they also have a rewards program.
Ashlee B.
Greenwood, IN
127 reviews
Badge Icon
Beauty Junkie Expert
Level 3
Love Ulta! So many fun products and brands!  I can spend hours in there looking. Love that they have many hair and bath products also! Plus a variety of prices, from high to low.
Cookie 🍪 Reviews 📚 💋.
Shiner, TX
195 reviews
Badge Icon
Beauty Junkie Expert
Level 5
If you are a drugstore frugalistia then Ulta is definitely the store for you. I just got into makeup in 2015 and I thought only Sephora existed. I actually love Ulta coupons and reward system. The samples are pillow packets but the samples are high quality ones. I got two It cosmetics CC cream foundations and I really used both of those at least 6 times. I also received Adhava night cream mask. Yasss talk about I woke up that morning feeling flawless. I also love receiving the little magazine in the mail after you order from them. Its like seventeen magazine but for makeup skincare and etc.
Stephanie F.
99 reviews
I absolutely love this store they have all my favorite beauty brands and it's five minutes away from my house what could be better to find all my favorite make up in one store woo hoo!
Rhina F.
Doral, FL
331 reviews
Badge Icon
Beauty Junkie Expert
Level 4
This is my go-to store for purchasing or exploring prestigious makeup
brands! There are two locations nearby that always have what I'm looking
for. My fiance even buys his beard care products there, always on sale.
I frequently order online if I want an online exclusive item or qualify
for the free shipping. I LOVE the gifts that are offered with some
purchases, that is one thing that Ulta has all other cosmetic stores
beat on for sure which isn't important but it is very appreciated. I
have gotten to sample a variety of high end products before purchasing
and unlike Sephora's container samples, can gift some to friends. They
also offer a free gift for your birthday. Around the holidays they offer
the BEST limited edition gift kits on my favorite brands that are so
hard to pass up! I got about 7 this year alone and love them all, no
regrets. They also offer coupons and have some unbelievable sales
year-round, including buy one get one or buy two get two. My favorites
are days where specific products are on sale for half off or less which
is perfect when it is something you were already wanting. Not to mention
you can earn rewards points on every purchase. Every beauty lover
should try Ulta!
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us