Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #2 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,375 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23375)
Q&A (195)
Media (406)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Emma K.
Peachtree City, GA
20 reviews
Badge Icon
Beauty Junkie Expert
Level 1
The ultra located near me is small but has everything that I need. I love the quality and gorgeous things that it has done to my face... Defiantly recommended. However, you will spend at least 60 bucks in that store
Sandie L.
Franklin, IN
13 reviews
Badge Icon
Beauty Junkie Expert
Level 1
I love Ulta. I always go there to get my hair done and I'm always super happy with the results. I like to shop there for their clearance items, to be totally honest. I feel like they clearance out better items than my Sephora does. Also, their rewards program is WAY better than Sephora's!
Morgan I.
Fitchburg, WI
91 reviews
I've repeatedly had excellent customer service experiences when shopping at Ulta (granted, I've never purchased anything online). The sales staff is always extremely knowledgable, professional, and friendly, and the product selection is really superb, especially for haircare products. If you're looking for more elusive, high-high-high end make-up, try Sephora, but if you're looking for brands like Tarte, Bare Escentuals, Urban Decay, Clinique, and more, definitely check out Ulta! Also, they have a fantastic rewards program and send stellar coupons via e-mail and snail mail (always at the bottom of their current ads).
Brooke C.
Nanticoke, PA
49 reviews
Badge Icon
Beauty Junkie Expert
Level 1
I always enjoy going into Ulta for all my beauty needs. The associates are always very nice and helpful and I enjoy being able to swatch most of the products before commiting to buying them.
Ivy L.
Chicago, IL
49 reviews
Ulta is basically Makeup/Body Care Heaven to a girl. I love the variety of brands and products that they offer. Most stores also have a clearance section in which they would put out several brands and products out so you can at least save some money. They are very good with updating this section, so you'll find different products every time. The only problem I have in this store is that I've ran into a couple salespeople that are very snobby. There's also been a couple times where I literally had to chase a worker just to get some help. This would usually not be a problem as I am very understanding. However, it is a problem when you see at least 7+ workers that are available (just not willing to help). Other than that, I would still recommend this store to a friend that is as much of beauty product lover as I am.
Dre G.
Austin, TX
255 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Ulta is amazing. It's really a candy store for adults, but with perfumes and beauty products. I've always had a great experience when shopping with them. Love that they send coupons and flyers.
Mirelly P.
Scotch Plains, NJ
14 reviews
I love how you can find makeup from all prices. At Ulta I now I can find whatever I want. And it's not just makeup, the some for hair, nails and more. My last purchase was the Tarte foundation, it's amazing!
Jocelyn E.
Porterville, CA
10 reviews
They recently opened an ULTA where im from I've only been there twice but so far I loved it. Everyone is so nice and it's very spacious! I'll definitely will be going back again and hopefully apply for a credit card!
Roma K.
Folsom, CA
201 reviews
Badge Icon
Beauty Junkie Expert
Level 3
I really love there products and would recommend to any of my family and friends I will definitely be buying this in the near future and Tell more of my friends to purchases because it is an amazing product. Everything and anything you need all in one place yay
Taylor R.
Louisville, KY
54 reviews
Badge Icon
Beauty Junkie Expert
Level 2
I only shop at Ulta. It's a one stop shop for makeup, beauty and hair products, plus they have a salon! It's super close to my house so I basically spend all my time and money there. Love it
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us