Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,402 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23402)
Q&A (195)
Media (406)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
garis c.
Tampa, FL
14 reviews
I've tried so many different brands of foundation. Everything from Drugstore brands to high end. I finally gave this a try after hearing how great it is. I'm a believer! some items are very expensive but then some products can be very reasonable
Karla C.
Chapel Hill, NC
70 reviews
It's a great back up for when the odd times sephora does not have a product I need. They are also very convenient store next to me and the employees are amazing.
Lucie L.
7 reviews
Just recently got an Ulta in my city and love!! They're always willing to help me find what I'm looking for and answer any questions I have! Love the variety they carry! Always buy something when I go!
Chelsey A.
Happy Valley, OR
5 reviews
Awesome store. Great selections for high end and drugstore cosmetics! I always find what I need and am happy with the customer service. People are friendly and knowledgeable!!!! Ulta is my happy place!
Julie V.
New York, NY
56 reviews
I've shopped online on Ulta and they always have great deals with some free goodies too. I wished that there was a location in the city because I'll be more willing to shop in store versus shopping online.
Veronica R.
San Antonio, TX
13 reviews
This is a great place to find every beauty products. They are always welcoming to me I like the fact you can try on every little thing before you buy it. My purchase go to is the ultra line of cosmetics
Bethany L.
Lawrence, KS
19 reviews
Ulta is a great place to shop for any type of beauty products you need. Unfortunately I've never had very good customer service here. They don't engage much in conversation but besides that all the products are great
Veronica F.
Miami, FL
33 reviews
Ulta eyeshadow in Gold Digger is to die for. I used it in my inner corner with any and every makeup look I create. It's pigmentation and color pay off is incredible.
Bailey W.
Phoenix, AZ
7 reviews
I love Thier makeup and the other stuff that they have Thier is no room for improvement my favorite purchase ever was the makeup it is very good quality and lasts a long time yes I wud shop there again
Jennifer D.
San Francisco, CA
10 reviews
It can be compared to Sephora! They have lots of brand too! It's like the same as Sephora but Sephora focuses a lot more on the make up, by ultra has a even amount of hair care, make up, and skin care!
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us