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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,413 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23413)
Q&A (195)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Lauren A.
Mount Vernon, IA
184 reviews
I really like shopping for makeup at ultra. They have good brands and a good variety of brands as well. Their brand is nice cuz it's good quality and affordable.
Hannah K.
80 reviews
Ulta is everything beauty. They have seriously every brand, for pretty good prices. The employees are generally very knowledgeable and helpful, and most products have testers for you to try. Definitely my go to beauty store!!
Alyssa T.
51 reviews
Ulta has easily become one of my favorite stores to shop at! Great customer service, amazing deals, lots of coupons, great quality products (both high end and drugstore) and more!
Pavua V.
Clovis, CA
127 reviews
I love Ulta! I go there like every week to buy products or browse for stuff. I also love their rewards system. It's much better than Sephora! I like how Ulta has a mixture of drugstore and high end makeup brands.
Mia B.
Tampa, FL
84 reviews
I love Ulta so much. It is like a mix of Sephora and elf. Some products are very cheap and some are more expensive. Although, all products are super high quality. I love everything about Ulta and recommend it
Ulta is one of my favorite stores ever! When it comes to makeup, hair and body, they've got you covered. I love how Ulta has swatches so you can test the products before you take them home. Ulta also has a pretty good inexpensive makeup line itself.
Lindsay W.
Orlando, FL
23 reviews
I LOVE LOVE LOVE Ulta! I can get the majority of beauty items that I'm looking for, and their loyalty program just can't be beat. Definitely my favorite beauty store.
Lauren S.
Cedar Falls, IA
29 reviews
They are a great store because you can go to one side of the store and get drugstore products and go to the other side of the room and their are other products. The only problem is that they are kind of mean.
Melissa K.
Fairfield, CT
7 reviews
I love Ulta! It's one of my favorite places to go! I love that I can get drugstore and high end brands in the same location. My area just got an Ulta and I'm not sure how I survived without it before! I would totally recommend this store to my friends!
Brooke O.
Plainfield, IN
6 reviews
Love going to Ulta! It had everything I could need, from hair care, nail care, skin care, perfume, and ANY makeup item I could want. From high-end makeup to the Ulta brand of makeup, if it exists, it's there!
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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