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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,508 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23508)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Nichola M.
Benton, KY
8 reviews
I recently tried It Cosmetics cc cream. I have to say I was totally surprised by how well this covered my flaws and how nice it feels on my skin. It feels hydrating and not dry which in the winter months is something I need.
Deanne M.
Rio Hondo, TX
12 reviews
Amazing selection on some drugstore brands. Wish there was more of the high end products. Could definitely request more shipments. I come here often and always out of what I would like to try. It's a good store when needing something cheap and quick.
Meaghan M.
144 reviews
The Ilya brand is okay. It is kinda cheap but it works for someone just having fun with makeup. Ultra as a store is nice because it has a mix of drugstore and high end.
Katie A.
59 reviews
I love that ULTA has it all. From Beauty to Haircare and High-end to drugstore, you can find it at ULTA! Every ULTA location I have ever been in has been clean and neat, and the employees are always super helpful and welcoming.
Sarah W.
Chicago, IL
9 reviews
You can find anything at Ulta! It has a wide variety of products for all aspects of beauty - makeup, hair, skin, and nails. I also go to their salon and they are fantastic. Very affordable, yet still salon quality services.
Sierra R.
5 reviews
Love the organization and cleanliness of the store! So many different brands to choose from and very good prices. Has both high end and drugstore brands and all very good quality. Staff is friendly and will shop here again!
Peggy S.
Columbus, OH
274 reviews
I love ULTA. I have never felt any pressure, or felt like I was annoying a worker at all. Everyone has been helpful and will give me the undivided attention that I need.
Fernanda C.
7 reviews
such a great store, i love how they have everything there. such a variety of breads. Definitely my happy place. I can never go into that store without buying something.
Cherole L.
Vallejo, CA
129 reviews
I am obsessed with ulta. I love that they have drug store and high end products. I shop at ulta at least twice a month. They are my go to for makeup, skin, and hair needs!
Ulanda H.
Urbana, IL
25 reviews
I shop here a lot and buy Ulta brand products and they are pretty good comparable to name brands. The prices on Ulta's brands are reasonable and they always have sales.
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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