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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,498 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23498)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Vianca B.
Port Hueneme, CA
34 reviews
Ulta offers alot of great affordable and expensive products from drugstore to high brands! I also love when you signed up with them, for every purchase you earn points and use those points as cash! Also, They have amazing deals on products! I see myself going to Ulta alot in search for good deals!
Laurie B.
Summerville, SC
12 reviews
ULTA Beauty is a wonderful makeup store that carries a wide variety products that will work for many people. Their customer interaction is great and they provide advice, answers to questions, and create a great shopping atmosphere. The range of brands and product types are able to fit any consumer
Katelin G.
Wentworth, NH
4 reviews
I really enjoy shopping here! The staff are friendly and helpful, they have fantastic prices and the stores are always clean. They have avery nice large selection and I honestly have no complaints from my experiences while shopping at Ulta. I definitely recommend Ulta to all my friends and family.
Lex M.
137 reviews
I love ulta, they have almost everything you'd need beauty wise. I love their point system I've been platinum and have gotten so many great deals, coupons, and early access to certain palettes! I love shopping at ulta& in glad I signed up for their emails! You can get some awesome deals from them!
Daniella E.
Long Beach, CA
215 reviews
My new go to. I rather go here than sephora. I am just more comfortable coming here and it is less intimidating. As a newbie to the makeup game I always feel like I am being judged at sephora and lack of knowledge seeps through. At ulta the employees are more approachable and so is the environment
Danielle C.
La mesa, CA
89 reviews
Love Ulta!
I always feel like a kid in a candy shop waking in there.
I've had great experiences with employees at the store by me.
But I've also noticed that during busy time they tend to have all the employees at the registers and no one on the floor helping out which can be a little frustrating.
Vennessa G.
El Paso, TX
152 reviews
This is an awesome store, it is a bit closer than my other local beauty store but sometimes is a bit expensive. I do like the products they have but the rewards program is a bit lacking. It takes a while to get the rewards but they do pay off eventually to get you discounts on your go to products.
Meagan K.
Pensacola , FL
70 reviews
Love how Ulta has drug store brands as well as higher end makeup. There are a lot of brands that are higher that they don't carry and I end up having to go to Sephora to purchase. So I wish they had more higher end brands. Unlike Sephora though they actually have a lot of sales throughout the year
Alyssa T.
72 reviews
Everytime I go into my local ulta store there's always someone happily, and eagerly waiting to help me. I love their beauty counters and services done in store. Always leave with a smile, and normally a few samples. (; My only recommendation would be to extend their hair care, and color selection.
Lily R.
Ballston Lake, NY
8 reviews
I love Ulta. Its like a cheap version of Sephora and they always have decent coupons for it. I got my first Naked palette there and i loved it! But also i like it how they have cheap brands like covergirl and then they have brands like Too Faced so they have a great range of beauty products there.
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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