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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,484 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23484)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Kaylee L.
Rockland, ME
14 reviews
I love the product selection at Ulta, but as someone who doesn't use a lot of cosmetics I usually need a lot of guidance, and I don't feel like the staff at Ulta are as helpful as other stores. They do have a great rewards program though, so for seasoned make up users this is definitely a go-to stop for quality products.
Katherine D.
North Canton, OH
7 reviews
BEST MAKEUP OUTLET STORE IS THIS ONE !! I USE THE APP INSTEAD OF GOING IN AND THE QUALITY OF THESE PRODUCTS ARE MESMERIZING !! no negative comments because everything I've purchased is positive and I recommend this to EVERYONE (:
Rachel B.
Boynton Beach , FL
66 reviews
I absolutely love ulta and everything they carry. Their customer service is amazing and they are always having good deals. It is nice that they will give you samples when you leave and you can earn rewards points for every purchase!
Fatima G.
Miami, FL
149 reviews

For my ULTA is the best place to worship makeup, it is like the temple of bbeleza that you should feel happy to enter. I always get an excellent treatment from the staff, as well as getting everything I want as a product. Is the store that I always want to enter when going to the mall and I do not think any woman thinks about LOL. I love ULTA
Irina K.
Moreland Hls, OH
286 reviews
I love Ulta! Shopping in the store as well online. They have so many brands, the stores are very nice and they carry way more stuff then Sephora. Also having a nail salon and a hair salon, it makes it my first stop when buying makeup!
Cassandra M.
13 reviews
There's so many beauty products here that aren't at other beauty stores. I loved how helpful the stylists were, I like to come with my sister to shop here. I would definitely shop here again. They have so many beauty brands here
Elaina E.
42 reviews
Ulta is the go to place to go if you need anything and I mean anything make up or hair related. You can get high end make up like benefit and too faced but you can also get Maybelline and L'Oreal which are some of the drug store brands.
Samantha G.
34 reviews
I love ulta so much more than Sephora. They carry all types of beauty products ranging in price from expensive to inexpensive. Their sales associates are sometimes hard to find in the store but the ones available are always super helpful.
April R.
Greenville, KY
133 reviews
This place is absolutely amazing. You can go in make up free and leave with a beautiful full face on. They have testers for so many products. I went when there was a buy 1 get 1 50% off sale so I hit the jackpot. I could live here.
Chloe E.
Austin, TX
18 reviews
It's always an adventure going into the store! Everyone iS welcoming & eager to help me find what I need. Not only help me find what I think I need, but ALSO educating me on what I could be using instead! Thanks for being awesome
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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