Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.

Ulta

Ulta

BY ULTA #2 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,284 Reviews

Top Questions See all 194 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Ulta
Ulta
Reviews (23284)
Q&A (194)
Media (405)
Leave a Review
PRODUCT HIGHLIGHTS
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Allyssa B.
Polk City, IA
25 reviews
Badge Icon
Beauty Junkie Expert
Level 2
Very warm store but they have a great variety of make up to choose from, and very nice employees. They also have quite a few things for you to swatch, and they also have brands from luxury to drug store so that's pretty good.
Kimberly G.
Auburn, WA
67 reviews
I love shopping here because it's so affordable. They have luxury and regular products. Everything you need to feel beautiful. And where I live they are everywhere. This place got me hooked onto bare minerals. Which I also love
Lora F.
27 reviews
Love love love Ulta!!! The rewards program is awesome! I always find what I need and never have an issues. I shop at Ulta at least 3 times a week. Even online shopping:-)
C J.
63 reviews
Badge Icon
Beauty Junkie Expert
Level 3
Ulta is great for hair products and they carry a wide variety of tools and hair products. I've also gotten my hair done in their salon before and was happy with the pricing and the results.
Destiny R.
Everett, WA
13 reviews
This is probably the best beauty store you can go to. They have skin, hair, makeup, etc. Products they also have the high end and cheap products. Just absolutely love it.
Haleigh C.
212 reviews
Badge Icon
Beauty Junkie Expert
Level 5
This is my second wonderland! I love that there's high end and drug store products here. The only thing I'd change is that they would offer product samples like sephora.
Kelsey D.
Toledo, OH
121 reviews
Badge Icon
Beauty Junkie Expert
Level 3
Ultra has a great selection. If you know what you are looking for then I would go to Ulta but if you aren't sure then I would go to Sephora where you can sample products
Autum'lee B.
Lake Havasu City, AZ
7 reviews
The ultra brand eye shadows are where it's at! They last and show very well, not to mention how great the prices are! The employees are always so helpful and knowledgeable I love it! Love love love! Everyone should shop here!
Mayra M.
Bakersfield, CA
39 reviews
I have tried some of Ulta's removable makeup products and can say they work better than some of the drug store products even though they are pricier it is worth the buck!
Alex S.
Chicago, IL
32 reviews
Badge Icon
Beauty Junkie Expert
Level 2
ULTA is great for getting discounted beauty products - the ladies arent as knowledgeable as the ones at Sephora, but you'll get a good deal on products you use every day
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us