Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.

Ulta

Ulta

BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,395 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Ulta
Ulta
Reviews (23395)
Q&A (195)
Media (406)
Leave a Review
PRODUCT HIGHLIGHTS
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Tori R.
Franklin, MA
40 reviews
LOVE ulta. It has both high end and drug store products so you can find things in any price range. They also have better prices on many drug store brand products than CVS or Walgreens and have a great points system so you can get free rewards or coupons. Ulta is my favorite beauty store to shop at.
Brianna H.
9 reviews
Ulta is my favorite store to go to for cosmetics. I feel other than its organization in stores it does not need to improve. The pros are that I can find anything there when I need, and I have no cons. My favorite purchase was the ABH modern renaissance palette. I will absolutely shop at Ulta again.
April Y.
286 reviews
ULTA has some nice varieties of makeup. It kind of reminds me of drugstores products though. This brand isn't the best yet it isn't the worst. It's a hit or miss on some of the products. The only thing I've found myself into liking from this brand is their hydroprime primer, blushes, and lipsticks.
Terrah B.
17 reviews
The most luxorious store extremley alike to sephora the only thing is that ulta has thier own off brand makeup that doesn't exactly help their status they need to stepup the game thier eyeshadowws are not pigmented at all it is very sad they need to have a clearence sale but they are a great store!
Casey B.
Richmond, IL
42 reviews
Store is always clean and well lit. Everything is easy to find and the employees always seem to be friendly. They have all the drugstore brands as well as the higher end stuff so I don't need to go to multiple places. My store recently got rid of most of the nail polish though so that was a bummer.
Melissa G.
Berea, OH
17 reviews
Ulta is one of my all time favorite places to go! Just walking in the door makes me feel like I am pampering myself. They have such a wide variety of brands and products, including everything from drug store brands to the highest end products. The staff are always helpful and they have great sales!
Crista S.
Royal Oak, MI
105 reviews
Love this store! They have a great variety of both upscale and grocery store brands. My only complaint is that they do not offer samples like other beauty retailers. In fact, if I'm looking for a new product, I usually go elsewhere only if I need a sample. That aside, Ulta's selection is fantastic.
maddie j.
9 reviews
I love ulta, they have everything from high end products to drugstore, and hair and nails, also skin care! Ulta is amazing and there's so many choices and the products are nice and affordable and some are more expensive on the high end side, they can even help you find dupes right inside the store.
Geralyn E.
Utica, MI
8 reviews
Whenever I need to color match a new concealer, I go to Ulta. The beauty counters are always happy to try product after product until they find the perfect match for my pale skin! I have never regretted a purchase, which can happen so easily when consultants "recommend" products. No upselling here!
Katelin G.
Wentworth, NH
4 reviews
I really enjoy shopping here! The staff are friendly and helpful, they have fantastic prices and the stores are always clean. They have avery nice large selection and I honestly have no complaints from my experiences while shopping at Ulta. I definitely recommend Ulta to all my friends and family.
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us