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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,424 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23424)
Q&A (195)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Brittany L.
Kittrell, NC
16 reviews
Ulta is LIFE. I can't really speak for the store itself, because I normally shop online, but they always have sales and deals going on. The customer service online is amazing!
Tracey M.
Wasilla, AK
58 reviews
We finally got an ULTA near me and I love the convenience of this store. You can always find affordable options in what you are looking for. The products are of good quality and you can almost always find what you are looking for. I would recommend this.
Lauren P.
129 reviews
Ulta will always be my go to. It has everything I need from high end to drugstore. I always have a good experience and I love that I can earn points for money off! I will keep shopping here for sure! I know my friends and family will too
Alayna D.
31 reviews
I love how ulta combines high end and drug store. It's the best of both worlds. It's not always easy finding an associate to help but when you do they are usually great. My local ulta now has a benefit brow bar which I'm excited about!
Kelly D.
160 reviews
Ulta is my go to store for makeup. I love that I am able to get high end and drugstore make up all at one easy location. Not to mention love getting the magazines to see new products and their rewards club is great.
Briana W.
Horsham, PA
17 reviews
My grandmother buys me gift cards for ulta almost all the time. Every couple months and they really come in handy because I love buying my makeup and face care there. I could easily spend hundreds of dollars there. 10/10 recommended.
Nadia S.
Farmington, IA
71 reviews
I love ultra!! Especially when my wallet is close to being empty. If I'm not in sephpora I'm in ultra and that's where I get a lot of my makeup brushes and eye and lip liners
Jessica W.
79 reviews
Love the mix of drugstore and high end brands, various coupons, and salon services. Sephora does have dibs on personal favorite brands, but Ulta is a great place to switch it up!
Sarah G.
Gresham, OR
55 reviews
I mostly shop at Ulta for beauty products because you earn points towards rewards.
Always use a coupon or wait for a sale. I love their 30 day policy even for used products.
Jenn T.
Perkasie, PA
32 reviews
I prefer to shop at sephora, but I love that Ulta carries non high end brands as well. I often find that the service at Ulta is sub par but I have had some good experiences.
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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