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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,485 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23485)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Giselle R.
129 reviews
I love how Ulta offers so many things from Hair to beauty products and Skin care an more. It's cheaper than Sephora and I love to buy but most of my makeup here since ulta has so many different brands. I definitely recommend this store if you haven't shopped here
Kelsey A.
27 reviews
Ulta is by far my favorite place to shop. The people that work there are always nice, polite, and helpful. They're there if you need help but don't make you feel like they're watching you. They give you space to browse around. I feel a lot more comfortable browsing around the store than at sephora or any other store. I feel like at some stores, it feels like they're watching you and that makes me feel uncomfortable. At ulta, I am a lot more comfortable. Also, at other stores I feel like when I ask for help, I feel pressured into buying what they are showing me and at ulta I don't feel that pressure.
Their rewards system is also one of my favorite things about the store. Their points system is better than other stores. I love how I can earn points and use it toward a future purchase. They also have opportunities to gain extra points when you spend a certain amount of money or when you buy products from a certain brand and I take advantage of those times to buy my favorite products while earning extra points. It really is a great place to shop for all things beauty.
Emily W.
Bel Air, MD
39 reviews
I always shop at Ulta when I'm in need of beauty products. They usually always have what I need and their rewards program is great. Also, I use their Benefit brow bar and have never left unsatisfied. I got my prom and homecoming makeup done there and they always do a good job
Cassandra T.
Pittsfield, ME
27 reviews
I love going ihere. Their store brand items are high quality and they carry a huge variety of products as well as high end styling tools. I have had helpful service and love the deals.
Brianna B.
20 reviews
Love this store! Anytime I need to find my "go-to" products they always have it or help me find it. They have all the brands that I like to use or ones that I would like to try.
Erin E.
Norfolk, VA
224 reviews
I always enjoy shopping at my local Ulta store. The staff is helpful and courteous. The store is brightly lit, clean, and organized. They have a huge variety of products to choose from.
Yolanda G.
Imperial Beach, CA
6 reviews
I love that ulta not only carries high end makeup brands but also carries alot of the drugstore brands as well. They have just makeup hair fragrance and all of the things to make girls feel frilly and nice. I love ulta more than sephora
Macarena C.
Mount Vernon, NY
117 reviews
Love this store!! I don't have it near me but Ive shopped here before in Chicago and absolutely loved the store! It is very nice and it has products that Sephora doesn't have.
Kamie T.
Pacific, MO
93 reviews
I love shopping at my local Ulta Beauty. I like that ulta has both high end brands and drug store brands. They will also let you browse around the store a little more than sephora...sometimes sephora is a little more high pressure sales.
Brittany L.
Kittrell, NC
16 reviews
Ulta is LIFE. I can't really speak for the store itself, because I normally shop online, but they always have sales and deals going on. The customer service online is amazing!
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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