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BY ULTA #2 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,306 Reviews

Top Questions See all 194 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23306)
Q&A (194)
Media (405)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Joanna H.
Sanford, NC
14 reviews
Ulta offers products that are literally all prices. Even cosmetics that are sold in drugstores. However, I love Ulta because of the variety of products that they have! Not all products that are sold here are great but it all depends on the prices. Overall, this is one of my favorite cosmetic places.
Jenna L.
Pequannock, NJ
181 reviews
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Beauty Junkie Expert
Level 3
Ulta is Bette than other makeup stores in the fact that you can buy high end of low end makeup and hair products, and anything in between. Want your designer blush but only want to splurge a few bucks on mascara? Also their rewards is money back, which is better than getting cheap samples as rewards
Larkin F.
Knoxville, TN
42 reviews
AMAZING STORE! Ulta always has an amazing selection of makeup, from high end to drugstore, and tons of different products besides makeup. Not a lot of staff walk the floor, which can make the store seem a little uninviting, but the people at the registers are always willing to help. Love this store!
Kelsey K.
Bonney Lake, WA
37 reviews
I love going to Ulta! I always buy wayyyy more than I intend to! It is always best to go in with a coupon (I got an email recently saying that more coupons can be used for fragrance! Yes!!). They carry a large variety of brands and price ranges. Some of the items from ulta's brand are very good too!
Ulta is a great place to go to find any beauty products you need. They have a very wide selection from cheap to expensive but most if it is very high end. They have professionals in the store to help you find the right products for you. Overall I have no complaints Ulta is an amazing store to go to.
Jennifer D.
Riverside, CA
152 reviews
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Beauty Junkie Expert
Level 3
Ulta is my go to store for all things beauty and skin care! If you need it chances are they have it. They carry their own store brand and drugstore brands, which is good and all of my favorite higher end brands. They even have a hair salon and my favorite, benefit eyebrow bar in a lot of locations!!
Jenna O.
Panama City, FL
4 reviews
A product I have used from ulta is the Bts mascara by too faced. I absolutely am in love with this mascara! I have bought this product about 6 times now and I still love it! It makes you eyelashes long, thick, and has a very bold black! This is my go to mascara! I love orb and definitely recommend!!
Dakota J.
63 reviews
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Beauty Junkie Expert
Level 4
Ulta is closer to me than sephora but the options are both very broad with all brands. Sephora sells more high end as Ulta sells more of a mix of drug store and high end. Ulta is just as good as Sephora, but I love Sephora better just because they seem to have more of the brands i like to shop from!
Mary C.
Cleveland, TN
49 reviews
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Beauty Junkie Expert
Level 3
We love ULTA. I order online if I can't get to the store. The products are great. The main con I would have would be pricing. Some products are pretty pricey. They do have alot of their own product lines, which you can get at a better price. They always give free samples, too that are very generous.
Beverly H.
25 reviews
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Beauty Junkie Expert
Level 4
One of my favorite stores! I really like the mix of drugstore brands with luxury brands. It lets me make better decisions when I see an expensive product versus a dupe for it in the same store. Employees I've interacted with are friendly and don't hover over me and I haven't had a bad experience yet
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?

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