Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.

Ulta

Ulta

BY ULTA #2 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,370 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Ulta
Ulta
Reviews (23370)
Q&A (195)
Media (406)
Leave a Review
PRODUCT HIGHLIGHTS
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Cora W.
Maysville, MO
255 reviews
Ulta has almost everything youre looking for. Employees are somewhat lazy..atleast the ones that work at my nearest store. I have never been offered samples here which makes it hard for me to shop there. Love their liter sales and 21 days of beauty. 
Kirstin  O.
Bridgewater, NJ
69 reviews
Ultra is great because they sell brands that Sephora doesn't have that are more affordable. The staff is usually nice and helpful. My favorite purchase from Ulta would probably be products from Juice beauty because I love that brand so much.
Ashley E.
Camp lejeune, NC
49 reviews
Badge Icon
Beauty Junkie Expert
Level 1
I love ulta and their products. All of the ulta stores I've been in have always had great customer service and have been super helpful. I especially love their eye makeup and am looking forward trying some self tanner as the weather turns warm.
Michelle D.
43 reviews
Ulta is the main beauty supply store we have in town. I like that it's so convenient and has a good selection of expensive and affordable products. It's usually bright and clean feeling as well.
Victoria F.
Spring Valley, CA
358 reviews
Badge Icon
Beauty Junkie Expert
Level 3
Ulta is one of the best places ever to go shopping for makeup because they literally have everything from drugstore brands to high end brands. They have a really good rewards program similar to Sephora as well except you get rewards way faster. 
Dalisha M.
Albany , NY
29 reviews
Love their products. I bought many NYX products from Ulta. NYX has great products especially for eyebrows. I love their liquid lipsticks. They're so pigmented and they have a variety of colors.
Milissa F.
Sebastian, FL
67 reviews
I absolutely love Ulta! Not only can I get all of my beauty products there, but I can go to the salon, get my brows done, or get a facial. Staff is great and very helpful. Plus you can't beat their points rewards system. Favorite place to shop!
Maida R.
72 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Ulta is my favorite beauty store because they have a variety of brands to choose from (Laura geller, abh, etc) I have one near me and they have every product I need in my routine
Iris R.
BROOKLYN, NY
772 reviews
Badge Icon
Beauty Junkie Expert
Level 5
Ulta is an excellent place to buy what you need. Their products are great and they have a lot of offers. They are affordable and I love shopping there. They are super great I love them. I buy there all the time and i recommend it 100%. Excellent service
Suzie O.
55 reviews
I purchase my Viviscal at Ulta and get 1 full price and the 2nd half price. This stuff really works! It's another product I will never be without as I notice my hair growing thick within 30 days. I cut it down to 1x per day now and stock up.
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us