Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #2 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,325 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23325)
Q&A (195)
Media (405)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Laura L.
Orlando, FL
23 reviews
It has everything you can find for beauty! My friends and I love this store. It is a certain store to go when you need good quality makeup! They also have hair products, perfumes, skincare, and men products! I would definitely shop in this store again! 
Moriah O.
39 reviews
Badge Icon
Beauty Junkie Expert
Level 1
I like ulta- it has a good selection of brands. However, I prefer Sephora because it is more proactive in discovering up and coming products! However, ulta has a larger range in terms of price- so if you're looking for items on a budget then it's great!
ariel r.
Venus, TX
9 reviews
Ulta is such a great store, they carry just about everything you could possibly need to be as glamorous as you'd like! from high-end to low end products, Ulta is the spot! I always find goodies there that are so nice, because although sephora is really fun Ulta has EVERYTHING you need in life.
Brenda M.
Mansfield, TX
35 reviews
I love the fact that Ulta has drugstore and high end makeup! Love coming here because of this and also because of the staff. They are way friendlier than the Sephora staff but the only issue is that they do not carry certain brands that Sephora does
Leah A.
Hvre De Grace, MD
68 reviews
Badge Icon
Beauty Junkie Expert
Level 1
I love love love ulta! It has such a great selection of make up. So much you can choose from, every time I go in there I always find what I need and more! I go to ulta like 3 times a month because I love it so much! I highly recommend you girls to go!
D A.
13 reviews
They usually have all the skincare products I'm looking for. I come in here to buy "drugstore" makeup that you can't find at the drugstore. I use their salon services for the 10 dollar treatments when my curls need a little love (and when I want to be pampered). Sometimes the lay out can be confusing, so be sure to ask if you can't find something!
Siobhan F.
16 reviews
I've purchased several products from ULTA from hair care to make up. ULTA makes it easy to suit your needs without having to go from store to stote. Although it can be a bit pricey.
Nicole H.
Rogers, AR
148 reviews
Badge Icon
Beauty Junkie Expert
Level 4
I like their sales and that you can get points. But every Ulta I have been in has terrible customer service. And that really makes me not want to shop somewhere. I'll only go there when they have good sales and it's an item I can't get anywhere else.
Cheryl L.
Port Orange, FL
5 reviews
I enjoy going here as they always have coupons in the Sunday paper
great shopping there with a good selection this coupon comes out every
other week with this coupon it is affordable
Chantal K.
47 reviews
Badge Icon
Beauty Junkie Expert
Level 3
I love shopping at Ulta. From their points and frequent sales, I enjoy shopping here. It's nice to be able to find a variety of brands in one place. I also love the deluxe samples and gwp bags they frequently offer. FYI, MAC is coming to Ulta soon!!!!
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us