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BY ULTA #2 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,302 Reviews

Top Questions See all 194 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23302)
Q&A (194)
Media (405)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Katelynn L.
Porum, OK
15 reviews
Ulta is by far my favorite place to buy makeup, I can get everything that I need there, I shop there more than any other makeup store. The only improvement I would have is to make sure the employees know what they are talking about, I've gotten mixed feedback from their employees about different products.
Jackie C.
Miami Lakes, FL
21 reviews
Ulta has a great selection of high-end products and affordable products ready and willing to make their way into our homes. I always enjoy the great deals and sales that they offer making each purchase feel like you actually needed that highlighter.
Alexandra Z.
Brandon, WI
17 reviews
Great place with amazing products! Easy to navigate around the store and the employees are so helpful! The products are top of the line and work great. It is easy to find what you want and explore different brands. I will definitely be coming back!
Alex S.
38 reviews
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Beauty Junkie Expert
Level 2
I love shopping at this store! I like that you can get high end and drugstore products in the same spot. The employees are super nice and helpful. The rewards system is amazing too! There are a wide range of brands. I will continue purchasing from here!
Chelsea W.
Marshall, MN
62 reviews
Ulta is one of my favorite beauty stores to shop at. Their rewards program is amazing because you earn money back on the items of purchase. I also love that they have both drugstore and high end brands, and they offer great sales a few times a year.
Chelsea P.
Belford, NJ
17 reviews
I love Ulta and their coupons. They have really great deals. I purchased makeup for my wedding there and it really held up! Their customer service is great and everyone is usually very helpful. Ulta is my go-to for all my beauty, hair and skincare needs!
Kyle G.
Appalachia, VA
54 reviews
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Beauty Junkie Expert
Level 2
Ulta is my go to store for all my beauty products! They have a huge selection from many different brands from high end to drug store. I always love that they offer coupons and you can receive points to get free stuff.
Arianna R.
Cranston, RI
4 reviews
I love ulta! It has all the brands I could ask for. I really like how there are drugstore brands along with high end products. Although stores like Sephora offer a little more help, I believe Ulta is a better store overall and I shop here more than often
Maria L.
Washington, DC
16 reviews
I love Ulta! I love that one half is drugstore and the other half is highend products. I have it all in one store instead of having to take different trips, to different locations. I wish they had KVD in there but thats about the only tiny downfall.
Laura L.
Orlando, FL
23 reviews
It has everything you can find for beauty! My friends and I love this store. It is a certain store to go when you need good quality makeup! They also have hair products, perfumes, skincare, and men products! I would definitely shop in this store again! 
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?

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