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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars74%
  • 4 Stars20%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 24,040 Reviews

Top Questions See all 190 Q&A

  • Which store is better to buy makeup Ulta or Sephora?458 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (24040)
Q&A (190)
Media (415)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Megan A.
Santa Ana, CA
133 reviews
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Beauty Junkie Expert
Level 3
Ulta is my favorite makeup store to shop at because the rewards program is unreal. With each dollar you spend, you receive points which can then be redeemed to purchase ANYTHING at the store.
Haileigh J.
El Cajon, CA
18 reviews
I love going into Ulta. There is a wide range of products here. I have gotten my eyebrows waxed here and they have done a great job. Prices vary depending on the product but they are pretty standard. I will shop here again but sometimes the register is very slow
Emily P.
Woodstock, GA
58 reviews
I enjoy shopping at Ulta in store, but their website leaves something to be desired. It's not as streamlined as I would like, however the product selection and prices are worth shopping here.
Katherine B.
31 reviews
Ulta is and amazing destination for any beauty need you could imagine! The variety of products in this store is unbeatable. They have very affordable products that include nail products, makeup products, and many hair products including straighteners and curlers.
Carmen M.
Porterville, CA
12 reviews
Love this shop! Although I do with they carried Kat Von D. I love there set up! And the hair care section is great! Lots of options! And they are so sweet to their customers! I definitely go about 2-3 times a week!
Roxi G.
Los Angeles, CA
26 reviews
I have been going to Ulta for years, since I was a child. I love their wide selection of beauty products, especially their nail products, lip products, and perfumes. No matter what you need, if it's related to beauty, Ulta is the place to go. I would absolutely recommend shopping at Ulta!
Breanne M.
Greenville, NC
19 reviews
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Beauty Junkie Expert
Level 1
I love shopping at Ulta because it allows me to shop for the higher end products while also shopping for lower end products. They have a wide variety of options to choose from and have salon services and brow services as well. The staff is always friendly and customer service is great
Carla L.
Henderson, Nv
35 reviews
Ulta doesn't always have the selection of products I'm looking for. I don't find their staff overly friendly or helpful. I usually go there in a pinch or if I've already done the research on a product I already known I want.
Caitlin C.
Lenexa, KS
71 reviews
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Beauty Junkie Expert
Level 3
ultra pretty much has everything you need in terms of makeup and hair stuff. they have both high-end and drug store brands. they always have a coupon but it isn't good on the high end brands :( if you sign up they give you a free gift on your birthday which is awesome!
Sierra B.
Olathe, KS
22 reviews
I love this place, always employees there to help (who love to help), they always have sales, and they employees are so helpful and show you how to put on certain makeup if you don't know how.
Leea S.
Scranton, PA
174 reviews
Is this just a store that sells cosmetics or is it a brand of cosmetics?
Granite City
How do we get the free stuff
Demetria B.
Milwaukee, WI
22 reviews
What's your favorite item(s) to buy from ulta?
Amber K.
Norcross, GA
36 reviews
Do you guys find that the longer an Ulta is open the junkier the store becomes?
Kristine A.
Chicago, IL
277 reviews
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Beauty Junkie Expert
Level 4
I feel like the salespeople at the ones I've been to are always a bit snooty and not very friendly.

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