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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,402 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23402)
Q&A (195)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Taylor R.
Tallmadge, OH
18 reviews
Ulta has a wide range of beauty products and this I can appreciate. I buy my everyday makeup at grocery stores just because Ulta is so expensive. I will however buy makeup brushes and bronzer at Ulta because of the quality. The rewards program seems beneficial.
Leslie V.
Red Oak, TX
5 reviews
I love love love ULTA why? because they have up to drugstore make up to high end make up also so hair care , skin care and my local ulta has there
own salon and i thinks when i go shopping at ulta is very relaxing and i highly recommend you to go shopping there!!!
Samantha L.
Fort Worth, TX
14 reviews
Ultra is my favorite beauty store. I spend so much in there that I got a membership and am earning back my money from purchasing and hoarding their products. One that stands out though is their primers. From face to lash primer they rock those beauty formulas!
Amber O.
Kenosha, WI
43 reviews
I love going to here!!! They always have the best beauty steals ever and the Ulta brand is so affordable. My favorite purchase would have to be the Ulta eye liner pencils! I go to Ulta so often they know me by name!!!
Christa C.
New Port Richey, FL
22 reviews
I love love Ulta, they offer great products there at reasonable prices. I love they're reward card it is very easily achievable to get rewards often. My favorite purchase ever was getting my Chi flat iron. They had a great deal on it that I couldn't pass up on.
Carmen A.
San Jose, CA
15 reviews
i love ulta they have everything whether its high end make up brands or drugstore i love the selections they have just wish i could find one closer to my house i do shop here a lot its one of my favorite stores and i will definitely be coming back to buy more
Rachel A.
Clarksville, TN
11 reviews
Ulta is a good store for combining high end with drugstore options plus they carry essence which is good. I have had pleasurable results from the salon and brow bar as well. We don't have a sephora in my town so it's good for a quick grab of something you need
Leah A.
brockton, MA
128 reviews
The only reason why I shop here is for NYX brand. They have a variety of products from high end to low brand makeup. The employees are not really helpful; they can improve their customer service. My shopping experience here is just in and out; nothing special here.
Jasmin K.
Washington, UT
16 reviews
Love ulta! I do wish they had a broader range of products, I wish they carried kat von d and MUF but I totally get it. Besides that they are awesome. We don't have a sephora store here so when I'm in a pinch that's is where I go
Jessica A.
Rialto, CA
31 reviews
my stop to pickup my makeup goodies. There's a pretty good selection from name brand to drug store products. I constantly purchase the ULTA foundation, great price, if I'm not wearing my name brand foundations then it's ULTA cosmetics 80% of time I'm wearing it.
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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