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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,408 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23408)
Q&A (195)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Marlenne L.
Palmview, TX
65 reviews
When I went it took so long to be helped out. There was like 4 customers there and it took forever to get assisted :/ Something that's cool is that they might have products not available at Sephora.
Karla I.
Bellevue, WA
30 reviews
I go to Ulta for stocking up on a regular basis :) One of the products that I always buy are Too Faced palettes and Nioxin Hair Treatment. I end up spending loads of money there each month hahah
Kristina N.
Hayward, CA
21 reviews
I absolutely love that they always have a $3 off coupon when you spend over $11, which is easy considering I spend most of my money on beauty products. Their sales are way better than any drugstore because there is always something that is buy one get one half off.
Jessica W.
Orlando, FL
8 reviews
I love ulta. They always have great coupons and the best prices for my favorite products. I love going here because it is easy to navigate, has a great selection, and the employees are very knowledgeable and nice. I love this store and would reccomend it to anyone.
elyse b.
Santa Clara , Ca
18 reviews
I love Ulta-- Great prices. The reason I gave this 3 stars is the customer service. Its bad. Terrible almost. Every time I go in, its gets worse. My business is slowly transitioning to Sephora.
caitlynn s.
Eau Claire, WI
18 reviews
Everyone that works at the Ulta store near me is always super friendly and very helpful. I always try to get my makeup shopping done at once rather than having to come back multiple times. I highly suggest for everyone to shop here, because I know that I sure will!
Madison O.
Ellerslie, GA
14 reviews
Ulta is a great store. I do not go in there as often as I do other places. But the times I have been in there I notice that is very nice and well put together. You can find what the are looking for easily. They have wonderful products. I would recommend it to anyone.
Amy T.
Escondido, CA
43 reviews
ULTA is awesome for when you want to buy all of your makeup products in one go. They have ALMOST every popular makeup brand available. They also have a membership, but points expire quickly if you are not a frequent shopper so not of much use. Really nice sales sometimes.
Tori W.
Clarksville, TN
42 reviews
Amazing products and great customer service! If you have any questions, someone will be by your side to help you in a snap of a finger! They have the best customer service I've ever experienced!
Monica T.
Torrance , CA
84 reviews
Yes!!! My obsession!!! I love going to ulta, their deals, and just everything at Ulta. It's my GO-TO shop!!! I love everything no complaints besides customer service but love the store itself!!
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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