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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,457 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23457)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Alaina W.
120 reviews
Ulta is my second favorite beauty store. They carry most of my favorite high end brands in addition to more drugstore-type ones like Covergirl or Maybelline. It's nice to get a catalog in the mail every once in a while to see what their sales are, but usually all the coupons are on Ulta brand products.
Jennifer F.
87 reviews
Real Techniques Beauty Sponge. This is one of my favorite sponges to use. I really like the it had a pointed end and an angled end, so you can get all the nooks and crannies of the face. I also like that it doesn't soak up a lot of product into it. This sponge is very affordable and I highly recommend.
Kelsi H.
Jacksonville, FL
6 reviews
Ulta is pretty amazing. I mean let's face it, everything a woman could want is in that place. The only it could be any better was if they sold nice clothes, amazing shoes, and designer purses. I go there for all my makeup needs and try my hardest to not overspend, but it doesn't always goes as planned.
Los Angeles, CA
76 reviews
I appreciate the Ulta Beauty store because have sales and coupons frequently. Although I live Sephora the only times you see sales is online. I just started going to Ulta and I don't know what took me so long. I have been watching a lot of vloggers and they always talk about Ulta having things on sale.
Molly R.
83 reviews
I love going to Ulta, they have so many brands to choose from and even their name brand products are awesome!
Recently for Christmas I got their Ulta Brand eyeshadow palette and the colors are awesome and it lasted all day long.
They have affordable brands as well as more high-end things to chose from.
Mona T.
46 reviews
I like how Ulta sells both drugstore and high end products. My favorite purchase must be my Maybelline Lash Sensational mascara. I don't shop here much since I mostly buy drugstore products and they don't sell all drugstore brands like elf and Jordana. I would definitely recommend shopping here though!
Katherine R.
117 reviews
I absolutely LOVE Ulta. However, the one in Owensboro is AWFUL. The girl there are rude. They put my whole purchase on someone else's account. So I didn't receive my points. Highly disappointed. Love Ulta, but I won't be going back to that one. Definitely check it out, some girls give excellent tips! ūüėė
Lauryn N.
Gadsden, AL
52 reviews
Ulta is my favorite place to go when I want to browse high end but also pick up low end products at the same time. It's nice to be able to do both in one trip! I've ordered several times from the website and have found it a breeze. I think their points to dollars reward system is the best in its class!
Alyssa H.
Garland, NE
33 reviews
Ulta carried the It cosmetics brand that isn't, in Nebraska, anywhere else! Both me and my mom use the Bye Bye Redness concealer and corrector. It only comes in one shade, that I could find, and it is a little bit too dark for me but I pair it with a Tarte concealer that works better for my skin tone.
Chiara T.
Charlottesvle, VA
175 reviews
I can't stress enough how much I LOVE ulta! They have great products, for every budget, and the staff is always helpful. They also have a great rewards system that lets me get points faster than somewhere like Sephora, and I can spend my points on ANY item I want, not just samples of limited products.
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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