Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #2 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,342 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23342)
Q&A (195)
Media (405)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Cristy F.
Tarrs, PA
9 reviews
I love that I can seek advice from the salon in the store. I had a hair disaster and the salon worker gave me some tips on what to do next. After following her tips my hair turned out great! I am so thankful I went into the store that day and I will be back soon!
Morgan A.
Birmingham, AL
15 reviews
I go to ultra a lot because it is closer to me than sephora! They also have everything I need there. Everyone is very helpful. I like how all the products are labeled so they are easy to find.
Katherine B.
31 reviews
Ulta is and amazing destination for any beauty need you could imagine! The variety of products in this store is unbeatable. They have very affordable products that include nail products, makeup products, and many hair products including straighteners and curlers.
Sarah A.
Vonore, TN
138 reviews
I love Ulta for my skincare and makeup needs. I appreciate the coupons and everyday ways to save. My favorite part about Ulta is their money back guarantee if something does not work for you.
Sadie W.
Blakesburg, IA
56 reviews
Badge Icon
Beauty Junkie Expert
Level 2
I LOVE ULTA! They have the best variety of products from drugstore brands to high end and they have hair products too! I find nothing wrong with Ulta besides having one closer to my hometown.
Alexa A.
Victorville, CA
42 reviews
Ulta is a great beauty store! They carry a wide selection of beauty products, ranging from drugstore to high end products. They also offer salon services which are great. They have an amazing return policy, and their rewards system is by far the best I have seen.
Jaime  B.
53 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Bright, well set up store. Employees are very helpful in pointing you in the right direction for what you are looking for. Some items are a little pricey but they have great quality products.
Keely B.
131 reviews
I don't have much experience with ulta, I tend to lean towards Sephora, but whenever I'm looking for something on a budget I'll run in here in the drug store makeup area, they have everything!
Christi B.
Evansville, IN
19 reviews
I recently picked up so clearance lip stain and eye brow pencils at Ulta. The quality of both products was excellent and it was a good shopping experience. You can always find people to help you in the store. I do recommend Ulta to anyone who has not tried it yet.
Haileigh J.
El Cajon, CA
18 reviews
I love going into Ulta. There is a wide range of products here. I have gotten my eyebrows waxed here and they have done a great job. Prices vary depending on the product but they are pretty standard. I will shop here again but sometimes the register is very slow
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us