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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,408 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23408)
Q&A (195)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Martina D.
Philadelphia , PA
29 reviews
I simply love Ulta and use them for all my beauty needs. It's pretty hard for me to find foundation that matches my skin tone and ulta allows you to make returns on opened used products. If you buy any product from ulta, and don't like it, you can return it hassle free
Kimberly P.
Gilmer, TX
171 reviews
I love going to Ulta and I love the variety of products they have available in the store and online. I receive several products complimentary from Influenster to try, and later purchase the ones I like at Ulta. NYX eyeliner, Ulta eyeshadow, Naked, Lorac, etcs..Ulta has it all.
Cindy G.
57 reviews
Great store - I am always able to find a variety of items I need and they usually have fairly competitive prices as well. I really like a golden top glitter eyeshadow I bought from them - I use it all the time and it is great quality! Would definitely shop here again!
Samantha S.
15 reviews
I love ordering from ulta. They offer the best deals with all their freebies. I always feel like Im getting a great deal when shopping online, because Im always qualifying for at least a deluxe sized sample. I also love that they are opening up to more brands. Cant complain!
Giselle A.
147 reviews
This is a great store you can find products you love way cheaper and unfortunately I don't shop there as much but when I do I find very affordable things and buy them and it is a cute store to go to.
Anisa N.
West Palm Bch, FL
459 reviews
I cant help but to purchase almost everything this brand has to offer. the price is so affordable for everything, the quality tends to always be on the good side and the results are always great. I cant complain about this brand because ive had nothing but good experiences.
Uncasville, CT
5 reviews
Ulta is a great store because it has high end and drugstore makeup all in one place. They give great birthday gifts as well as coupons and a good rewards program. I also LOVE the Benefit Brow Bar that they have at most locations. Ulta gives you the best of both worlds!
Linda H.
18 reviews
Love this place! The variety is great. It's a one stop spot for me whether I wanna grab drugstore makeup or the high end makeup. Only thing about Ulta is that they won't have all of the high end products there and same thing goes with the drugstore side as well. But other than that I still love shopping at Ulta for my makeup!
Alexa S.
Tampa, FL
19 reviews
The best store to buy a range of products! You can purchase top of the line makeup and skincare as well as drug store brands. The employees are a lot more pleasant than some other beauty stores...
Jayme H.
202 reviews
Ulta has a good mix of drugstore and mid-range brands. I wish it had a better selection of skincare lines like Sephora does. I love getting my brows done at the Benefit Brow Bar inside my local Ulta and I've had good experiences with getting my hair cut at their salon. 
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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