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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,466 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23466)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Erika E.
Glens Falls
14 reviews
I had never heard of Ulta until I was in LA last summer. I'm a giant fan of Sephora so I was a little but skeptical walking into an Ulta but it's basically the same concept just a more well lit less loud store. I still tend to stick with shopping in Sephora but Ulta is just as good.
Amal T.
Toledo, OH
406 reviews
I love Ulta. They have drugstore and high-end brands which is great because you can shop for both at one place. They have great prices as well. The products are also really good. I would recommend Ulta.
Raquel L.
Horizon City, TX
58 reviews
This is my go to place to get my beau on!! Not only is it affordable, but I get points every time I go. Some of the Ultas could be dirty but there is always online. I will definitely never stop coming
Jenna G.
Chula vista, CA
34 reviews
My first time ever using ulta was this year and I have to say. I'm loving it!!! Everything about this place screams buy your makeup here they have high end and drug store makeup. This is better than sephora because ulta has more of a selection as well as a better rewards program!
S B.
77 reviews
I love coming to Ulta! There's so much to shop for! They should expand their brands and add more!! That would be awesome! Love coming in and out of this place with bags ūüėć 10/10 would recommend!!! a big plus is their rewards
Amber T.
Greenfield, IN
317 reviews
Great place to get all your beauty needs. They have some drugstore brands and high end which is great. I love the brands they carry. I will say staff isn't as put together as some beauty stores I've been to. They don't seem to know as much. Typically I just get what I need and go.
Kelsey T.
Santa Rosa, CA
246 reviews
LOVE my trips to Ulta! Always great selection and prices. Can't beat the fact that they have top shelf and drug store products. Make sure to check out their jumbo hair products sale... it is the BEST!
sharlene s.
3 reviews
i love ultaaaa. i only shop for my makeup there when i have the chance. ulta has a wide variety of makeup.when i went i was fascinated with everything. i did my first makeup shopping at ulta and kept going back i was obsessed. the workers there are also very helpful and nice.
Emily B.
Chillicothe, OH
15 reviews
LOVE the Ulta in my town. the people who work there are always so nice and friendly. They also are not too pushy which i have had when i have gone to the Ulta stores in the Malls. The quality of products along with the selections are amazing! i never can leave empty handed!!
Jessica W.
Lawrenceville, IL
72 reviews
Ulta is my favorite cosmetic retailer as they always have the products I need in stock. They provide strong customer service and offer good promotions especially as a member of their rewards program.
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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