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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,500 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23500)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Samaria R.
Fort Myers, FL
129 reviews
I find Ulta to carry more of the brands I prefer. Their stores are much bigger and have better lighting than let's say..Sephora. I also like their rewards program and the catalogs they send out with coupons. Products are failry priced and they often run good sales. Overall better customer service to me.
Holly T.
Oklahoma City, OK
41 reviews
LOVE this store! This may be a bad thing (especially for my wallet) but every time I go into Ulta I always find more than I need. It's just so fun to look! Only once was an employee not able to help me find what I needed and I think that was just the girl. I don't hold it against the store. Not one bit!
andrea b.
Dalton, GA
250 reviews
I love ulta. They have amazing products for every use in the makeup needs. I love their lip gloss the most. It's soft and works great. Of course the store has room for improvement and I don't shop there a whole lot but yes I plan to shop again there soon! I do love it and they're very organized as well.
Lisa M.
Pawtucket, RI
41 reviews
Although I have only been in this store once, my experience was a great!! Everyone was willing to help me out with everything, if I had questions.anything..thank you
I had went in for make up, I was not sure what to get so they we're all very help with this process.. thank you again for all your help!!!
Gaby L.
Green Bay, WI
165 reviews
I have the same feelings about Sephora as I do Ulta- it all comes down to what I'm there to purchase. If I have a question I get help, if I need something applied they are usually good about doing so. I can't really complain but on a customer service level it is always important to say hello and goodbye
Hillary M.
San Francisco, CA
34 reviews
Sephora used to be my go-to store for beauty purchases, and then I discovered Ulta. Ulta is basically Sephora + CVS + high end boutiques of products you can't find at Sephora and CVS. It's fantastic and their rewards program results in your getting good deals and regular coupons. Can you tell I'm a fan?
Posh H.
Easton, PA
303 reviews
Ulta is great for beauty products. If you can't find a brand you like I'm sure they have it ! Also , they provide services within the store . I took away a store because sometimes Ulta can be more expensive than other stores (for the same product). However, that won't stop me from shopping there again .
Melanie S.
Hampstead, MD
66 reviews
I love going into Ulta. It's so bright and uplifting. The people that work there are friendly and helpful. I love that they allow you to try anything you want with sample products for each item and disposable tools. Also they have professionals to help you find your color or products for your skin type.
Sydney H.
Memphis, TN
10 reviews
Ulta is a great beauty store containing both high end and drug store brand makeup and beauty supplies. Utla has a wide selection in hair product and tools. The selection in high end makeup is limited, and the prices are not always competitive. I will definitely shop again and love using my rewards card.
Los Angeles, CA
76 reviews
I appreciate the Ulta Beauty store because have sales and coupons frequently. Although I live Sephora the only times you see sales is online. I just started going to Ulta and I don't know what took me so long. I have been watching a lot of vloggers and they always talk about Ulta having things on sale.
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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