Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,458 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23458)
Q&A (186)
Media (406)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Diamela D.
51 reviews
Amazing place filled with amazing make up. I love shopping at Ulta. I could say it's my favorite place. They have all the make up I love. Workers could be a little nicer, but overall they're pretty helpful.
Sarah E.
Tuscaloosa, AL
32 reviews
Ulta is so convenient for any type of cosmetics you need. When I go, I usually end up picking up eyeshadow, face make up, concealer, shampoo, and conditioner so I can knock out all of the daily cosmetics. Ulta is great because you can usually find one in the nearest shopping center.
Elizabeth A.
Dallas, TX
30 reviews
I love ulta. I am a big fan of their rewards membership. I do however wish they would be more stocked when I go in and there sample tables would be more pleasing to want to try on especially when I spend good money on the products. I am satisfied with all the products I receive here.
Josie A.
Selma, CA
5 reviews
Ulta is my number one beauty store to go to. They not only have name brand products but have drug store brands to. What else I like about Ulta is the rewards program. You can earn points for every dollar you spend and then turn your points into cash that you use to buy your products.
Emily V.
Houston, TX
13 reviews
I never really shop here but I've hear amazing things about them. I like the fact that they give you a little present on your birthday it's a great thing ūü§ó I love how they have different brands and products
Fanny A.
Fort Worth, TX
26 reviews
Out of all the make up stores ulta is my favorite, they have coupons, points on every purchase and free gifts with certain purchases and of course the free samples i defenetly reccomend it to everyone!!!
Jeanneth R.
Spanaway, WA
67 reviews
Love this store, I like to go here even if I don't buy anything just to check some products, employees are nice and helpful, I can buy affordable and high quality products, I will ever stop shopping here.
Fran P.
Hazleton, PA
62 reviews
absolutely love ulta! i shop here for anything and everything from makeup to hair to nails to skin care/ face masks! great products and price ranges! great if you want high end or drugstore products! i'll always shop here!!
Marlen C.
Brownsville, TX
98 reviews
Ulta is amazing! My town recently opened its own Sephora. They have everything! High end low end, it is the greatest store for a beauty lover. I can spend forever in there. I will definitely be shopping there again.
Haleema A.
36 reviews
The only place I go to get make up. No matter what it's my favorite place to restock. They wide range of products is really nice especially if you're strapped but still want to get some quality products.
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us