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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,491 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23491)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Alison C.
Garland, TX
38 reviews
Ulta is great because it mixes high end beauty products with drug store beauty options. I also love the rewards that you get from the being a platinum member. My only concern is sometimes I have issues getting their site navigation to work correctly. I highly recommend Ulta if you love all things beauty!
Chelsea W.
Lascassas, TN
91 reviews
I like ulta they have a huge selection from high end products to drug store make up and they have a bigger selection of for example NYX products than other stores! they have good quality products and if you purchase the wrong shade or something they let you swap shades! definitely will continue shopping!
Isamar J.
Chicago, IL
23 reviews
Great product finds. Most popular brands and cosmetics are always out of stock and hard to get hands on. Coupons should not have too many exclusions and I would, though, change the point and perk system that this company has. The 3.50 off coupon off a purchase of $10 has been raised to a purchase of $15.
I love Ulta! Pu would be surprised at everything you can find there. Some people like to make sephora seem more classy, but let me tell you, Ulta is so much better. Even ulta brand is great quality while sephora brand is not quite as nice. Don't get me wrong, I love sephora as well, but Ulta is my go-to.
Lynette M.
72 reviews
Of all the beauty supply stores, Ulta is among the most diverse. Between the range in selection of makeup, skincare, haircare, and body products, the inclusion of an in-house salon and brow stop, and the variety of brands, there is something that can be found in every price range for any type of shopper.
Cyndi M.
Louisville, Ky
9 reviews
I absolutely love Ulta! The customer service there is awesome. There is always somebody there willing to help me find something or match my makeup colors. One of the girls recommended IT Cosmetics to me so I gave it a try and never looked back! Way better customer service than their competitors for sure!
Posh H.
Easton, PA
303 reviews
Ulta is great for beauty products. If you can't find a brand you like I'm sure they have it ! Also , they provide services within the store . I took away a store because sometimes Ulta can be more expensive than other stores (for the same product). However, that won't stop me from shopping there again .
Melanie S.
Hampstead, MD
66 reviews
I love going into Ulta. It's so bright and uplifting. The people that work there are friendly and helpful. I love that they allow you to try anything you want with sample products for each item and disposable tools. Also they have professionals to help you find your color or products for your skin type.
Gaby L.
Green Bay, WI
165 reviews
I have the same feelings about Sephora as I do Ulta- it all comes down to what I'm there to purchase. If I have a question I get help, if I need something applied they are usually good about doing so. I can't really complain but on a customer service level it is always important to say hello and goodbye
Hillary M.
San Francisco, CA
34 reviews
Sephora used to be my go-to store for beauty purchases, and then I discovered Ulta. Ulta is basically Sephora + CVS + high end boutiques of products you can't find at Sephora and CVS. It's fantastic and their rewards program results in your getting good deals and regular coupons. Can you tell I'm a fan?
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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