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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,402 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23402)
Q&A (195)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Angela K.
Baltimore, MD
29 reviews
Ulta is my choice for a makeup retailer, when I'm in a hurry/need something quickly. It's pretty close to my house, and has everything I need, and do appreciate that they stock lower-end cosmetic brands.
Evelyn H.
Calexico, CA
9 reviews
Really nice play with many different brands of makeup. I always shop for NYX cosmetics there. I always see great deals also. I don't go to ulta a lot but the times i have gone i am always satisfied. The girls working there are super nice and tell me about the new different offers.
Cecilia M.
Farmingdale, NY
19 reviews
Ulta beauty is one of my favorite stores besides sephora. Is almost the same. The prices vary from low to high and you can almost always find something there that you can walk out with and be happy with.
Jeanneth R.
Spanaway, WA
67 reviews
Love this store, I like to go here even if I don't buy anything just to check some products, employees are nice and helpful, I can buy affordable and high quality products, I will ever stop shopping here.
Brittany H.
7 reviews
Ulta is my go-to for beauty products because of their wide variety and affordable prices. The products I have purchased have been good quality and decently priced in comparison to other specialty stores.
Raquel H.
49 reviews
Love Ulta, I've bought flat irons, face brush, makeup and perfumes there and they always have good sales, friendly employees and cool samples from different brands I would never try otherwise. Usually it's slow so I get one on one and better service.
Rachel M.
Atkinson, IL
141 reviews
Such a convenient store! Has more high end things and more drugstore as well. Also has hair care products and other accessories, not just makeup. They have such a wide variety of products I could spend so much money in there.
Marlen C.
Brownsville, TX
98 reviews
Ulta is amazing! My town recently opened its own Sephora. They have everything! High end low end, it is the greatest store for a beauty lover. I can spend forever in there. I will definitely be shopping there again.
Nancy R.
Berwyn, IL
139 reviews
I love that you can find higher end and drugstore products and anything in between here! They have a huge selection or beauty and hair products, you can always find SOMETHING. I would recommend shopping here.
Emily H.
Pittston, PA
56 reviews
Ulta is an amazing store! I love it and shop here all the time! The makeup here is great quailtiy! The store has so much makeup to chose from! I can shop here everyday! I totally recommend shopping here!
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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