Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,497 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23497)
Q&A (186)
Media (406)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Amber K.
Flushing, NY
48 reviews
Perfect whether you're looking for drugstore makeup or high end makeup! Ulta is the best of both worlds and I really enjoy how they carry not just makeup products but also a variety of hair and body products.
Aspen S.
Comfort, TX
5 reviews
Ulta is my go to place for cosmetics. They sell so many brands and products for skin care, hair care, and physical health. It's easy to find what you're looking for with their friendly staff. I love the experience they create. If you are in need of anything related to health, GO THERE!!
Patricia B.
Algonquin, IL
197 reviews
Ulta is great because they have high end and low in the same store, I usually leave with more than intended. I like just browsing around, I can always find help when needed. I will definitely shop Ulta again
Tempestt S.
Tunnel Hill, GA
238 reviews
If i ever go missing i am in this store. I love the point system. I also love that they have a clearance aisle i always luck up on something great. I love that the store is divided between high end and drug store as well. Also if my hair or eyebrows are looking crazy i can get it al done here.
Karolina B.
Tyler, TX
66 reviews
I had never ever been to ULTA up until 2 years ago. I loved it! I was so overwhelmed the first time I shopped there I wanted everything! Whenever I need some makeup or even hair products ULTA Is the place to go.
Melissa Y.
Madison, MS
27 reviews
Ulta has a large variety of products to choose from and very friendly staff. The store is neatly organized and easy to find what you may be looking for. The staff is eager to help and will offer suggestions if you need help. Definitely plan to continue shopping here for my beauty needs!
Peyton R.
Pullman, WA
53 reviews
I love ulta because it carries absolutely every beauty product from makeup to hair care. They have a wide price range which is great because it reaches larger volumes of customers. I would definitely recommend shopping here.
Brandy M.
La Quinta, CA
21 reviews
Absolutely love shopping at ulta all the workers their are very helpful and attentive they will help you find the right shade. Also if you joint the rewards you earn points and redeem the cash when you want.
Ashley D.
Glade Valley , NC
78 reviews
I love ULTA! Going into this store is always a treat for me, I could spend all day in there! I love that they carry so many different brands that are such high quality. This gives me the opportunity to have options regarding how much I am going to spend. I also love that they have great sales!
Sabrina L.
Newark, CA
8 reviews
I love going to ULTA to buy new nail polish. OPI is my favorite brand. ULTA always has good sales on OPI products. I do wish there was better customer service. I can never find someone to help when I need it.
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us