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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,438 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23438)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Jocelyn A.
Wilkes Barre, PA
117 reviews
Omg what I can I say this store is my favorite makeup store !!! You know why because they have drugstore makeup which that makes it amazing !!! I could find everything what I be looking for and especially they have good rewards things !! And love their coupons when they sent it through mail!!
Edith M.
Hampton, VA
55 reviews
I have used the ultimate miracle worker pearl mask before and I was so in love. I could not continue with this product because it was a little bit too expensive but my face felt so soft! If any of you have eighty to spend, I say give it a try! I am actually going to ulta again after work :)
Hayley M.
Lumberton, NC
65 reviews
I used to love ulta until I felt like I was screwed over by the rewards program. I was 5 dollars away from being a VIP member with them at the end of the year and just started my membership in like November and they told me it would roll over and it didn't, and when I asked about it no one could answer me.
Kelsie F.
Pinehurst, TX
68 reviews
Ulta is so versatile. I love this store and constantly catch myself in here lol! They have everything you need from drugstore to high end. Everyone is super helpful and I'll definitely find myself here again!
Nicole J.
5 reviews
Best store ever! They have everything from your favorite drug store brands, to your favorite professional brand. Ulta always offers great sales, plus coupons for loyal shoppers, and also a point system for shoppers! It's really the only place I like to shop for my favorite beauty items!
Brittney S.
Lumberton, TX
51 reviews
I love buying things at Ulta. Every one I've ever been to is always organized with all the top brands. The best thing about Ulta it's the point system I love that I can get money back for spending so much.
Brooke S.
Claxton, GA
218 reviews
Ulta has a great selection of products and brands. It also has products in all price points from drug store to high end. I also like they have a loyalty reward program which encourages me to shop with them.
Raechal W.
29 reviews
I love Ulta! Any time I go in there, they have absolutely every makeup and hair product that I am looking for. I love walking around and finding new products to try! The staff is very friendly and helpful.
mariah u.
83 reviews
Ulta is the low key version of sephora. I love going here because I can find cheaper brands like nyx. The workers are always willing to show you how to use a product. I also enjoy the rewards program they have
Aissha A.
100 reviews
Ulta is one of my favorite store since they carry drug store brands as well along with high ends so it makes shopping easier for all the products from beauty to personal care. Great quality products. I shop here on the monthly.
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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