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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,441 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?456 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23441)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Trista V.
Grayson, KY
5 reviews
Ulta beauty is an amazing store for all females of every age. With amazing brands for purchase such as urban decay, too faced, and of course their own brand Ulta beauty, you'll find any product in any color you could ever possibly want and then some!! Their my personal favorite of any and all I've tried!!
Chelsea Q.
Phoenix, AZ
81 reviews
Super friendly and helpful staff! They always have the products I need! I purchase my bronzer, highlighter, and blush from Ulta, and never have to worry about it being out of stock. I would highly recommend going here if you need help picking out makeup for yourself or even to gift shop over the holidays!
Hannah H.
13 reviews
A favorite product of mine at Ulta is definitely Tarte Shape Tape concealer! This concealer has absolutely changed my life! It's so creamy and blendable which is so important when it comes to finding a concealer! I don't know what I would do without it! The scent is nice too, not overwhelming like others.
Mary M.
35 reviews
I love ULTA's rewards program and how points convert into $$$ towards later purchases. I also enjoy the inclusion of drug store brands as well as more high end picks. I believe that ULTA features more skincare and haircare products than Sephora, but Sephora remains my go to for makeup and beauty products.
Hilorie S.
13 reviews
Maybeline FitMe
Mocha 360
Can be found at any local Walmart or drugstores
I love the dewy smooth finish that product has. It goes in very easily. The product says medium to full coverage but it is definitely more in the full coverage bracket. I would buy this product a million more times.
Vanessa C.
Hayward, CA
42 reviews
My top favorite Ulta product would have to be Mario Badescu facial spray i literally use it everyday in the morning before applying foundation and after and throughout the whole day to maintain that refreshing look and feeling would definitely recommend to anyone who does makeup or just like moisturizer's
Stephanie D.
Yukon, OK
111 reviews
I recently went to Ulta for the first time and I was like a kid in a candy store. I have signed up for their beauty rewards and app so I can get the latest on sales. I bought 2 palette from there when I visited. I loved that they have product that you can swatch to see if you like the quality of the item.
Isamar J.
Chicago, IL
23 reviews
Great product finds. Most popular brands and cosmetics are always out of stock and hard to get hands on. Coupons should not have too many exclusions and I would, though, change the point and perk system that this company has. The 3.50 off coupon off a purchase of $10 has been raised to a purchase of $15.
Lynette M.
72 reviews
Of all the beauty supply stores, Ulta is among the most diverse. Between the range in selection of makeup, skincare, haircare, and body products, the inclusion of an in-house salon and brow stop, and the variety of brands, there is something that can be found in every price range for any type of shopper.
Graciela B.
Houston, TX
5 reviews
I'm usually the type to keep a simple look. But when I seen this palette it was a must. For someone who doesn't like to always do a full beat face it works out well with. It's called the Ulta Strobbing Palette. Like I said I usually just like to apply foundation but this palette is so good and I love it.
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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