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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,484 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23484)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Nikki C.
181 reviews
Love to get my hair and brows done at ulta! They have a nice variety of cosmetics, hair care and fragrances. They sell high and low end all in one store. It's always clean with a helpful staff! Love shopping here
Jadeylyn H.
Fresno, CA
189 reviews
I prefer ulta over sephora. I think the rewards are better and they have a really good selection. There are exclusives that sephora has, but that doesn't really bother me since ulta sells the brands I regularly wear
Joanne M.
Dearborn Heights
23 reviews
I like the store because it's closer than the other store. I do not like the Ulta Brand it is very cheap and just doesn't stand up to even drug store brands. They carry certain stuff that I cannot get elsewhere.
Genevieve B.
Lehi, UT
149 reviews
I love Ulta's point system and that you can use them to purchase anything in store. I like the brands they carry, and they always have good deals. I also love they give you a freebie for your birthday each year!
Alejandra L.
South Gate, CA
82 reviews
You always find everything you need in this store. The experience is always great someone is always there to help when you need assistance. The prices vary there can be expensive things but also low price items.
Annie M.
Orange, CA
51 reviews
I love Ulta! I like that I can go into an Ulta and feel comfortable asking for help or finding the latest in make up products. Sometimes at other beauty stores I can feel intimidated because I don't use a ton of make up. But I never feel this way at Ulta. I also enjoy their coupons and sales. 
Adria S.
tucson, AZ
115 reviews
Since I don't have an ulta in my city I don't go very often. But when I do go I love that they have high end products and less expensive!! because I personally don't want to break my bank account buying makeup!!
Emilia H.
New York, NY
29 reviews
I love Ulta! Their selection of brands is ever expanding to include newer companies like Fiona Stiles. I would have never heard of this brand if I didn't see it on the Ulta website. I only give 4 stars because he rewards program is a little lac luster in my opinion and the samples with purchase are a bit lacking.
The Ulta in my town is a one in a million always friendly staff never a rude comment and always a enjoyable experience they are helpful and always considerate with suggestion they have products for all budgets I would always recommend going in even if it is just for a peak well worth the look
Ashlee F.
McPherson, KS
241 reviews
I love to shop there for a variety of makeup products. From high end to low end products. I can find almost anything there . There's a variety of affordable and expensive makeup. I will continue shopping at ulta
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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