Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,484 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23484)
Q&A (186)
Media (406)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
cassandra v.
4 reviews
Ulta! Love Love Love their products! From hair to makeup, they have everything you could need. They have all the trendiest products. The store makes me so happy when I walk in. I love my curling rod one of the technicians talked me into! I will continue to buy my beauty necessities from Ulta!
Crisol C.
59 reviews
Super friendly staff, sometimes some girls are rude, & I can find so many things all in one place, my go to & super close to home, love buying the Stila liquid eyeliner, it works wonders definitely recommend it.
Jasmine H.
Memphis, TN
32 reviews
Mario badescu face mist is a must ! I use it every single day whether I'm wearing makeup or not. It makes me feel awake and refreshed ! Also wears amazing under and on top of makeup. SMELLS GREAT WHICH IS A PLUS
Ginger R.
Columbia, SC
56 reviews
This is my go to beauty store. You can shop for all of your beauty needs across many different brands. I always learn new things while I am there. The staff is great. The stores are organized well and very clean.
Crisol F.
Las Vegas, NV
715 reviews
Ultra has really great services, which I love. They offer so many products, they have it all. They have almost all beauty brands, which is great. They also have beauty services, and amazing deals. Love going there.
Lyndsey P.
20 reviews
I love that ulta has high and low end products. They really have something for everyone's needs and wants. It's a great store for not only makeup but hair care, skin care, and everything in between. I love ulta!
Chelsea O.
Addis, LA
61 reviews
I have used the Ulta salons and bought products instore. The sales team is helpful and will do what they can to match you to your perfect makeup and the stylists always made me feeling great about my hair choices!
Cailen F.
38 reviews
Always love going into Ulta for makeup, hair products and bath stuff. Such a great range from drug store make up to high end brands. Customer service usually is great, and i love the experienced makeup artists who work the different brands. I will continue to shop here and would highly reccomend
Kristen S.
Cumberland, MD
38 reviews
I wish I had an ulta closer to home because I love going there. I always have to stock up when I go because it's an hour and a half away. It's great quality make up and friendly staff! They help you find what you're looking for!
Bailey F.
New Haven, MI
308 reviews
Ulta is great because it offers high and low end products. It's one stop shop. It also has hair products as well! I go there for the salon as well and they do a great job. I would recommend this store to everyone.
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us