Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,491 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23491)
Q&A (186)
Media (406)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Erika C.
Austin, TX
51 reviews
I usually just go to ulta for some perfumes because they always have good deals and packages that come with the perfumes like for example I got my sister the new Ariana grande " sweet like candy " and she loves it
Jessica R.
Marenisco, MI
366 reviews
I love going to my nearby Ulta. Everyone who works there are so helpful and answer all of my questions. I'm new to the makeup game and I have felt comfortable with the ladies there to help me with all my shopping.
Sara H.
226 reviews
One of my favorite stores to shop for makeup products at. I love that there are high end and drug store products. Also love the coupons that are offered. Not too fond of their website. More confusing than others.
Salena H.
Kelso, WA
18 reviews
Ilya is my all time favorite and is right in my town don't need to drive an hour away just to get eye liner or lipstick! Lol and the service I get is wonderful :) I would definitely recommend shopping at ulta :)
Chelsea O.
Addis, LA
61 reviews
I have used the Ulta salons and bought products instore. The sales team is helpful and will do what they can to match you to your perfect makeup and the stylists always made me feeling great about my hair choices!
Nikki B.
393 reviews
Ulta is a fantastic store for many different sorts of beauty accessories and makeup. They send coupons monthly that usually have a coupon inside which is nice if you go there a lot. I just wish they'd send a bit more!
Kristen S.
Cumberland, MD
38 reviews
I wish I had an ulta closer to home because I love going there. I always have to stock up when I go because it's an hour and a half away. It's great quality make up and friendly staff! They help you find what you're looking for!
Chrissy E.
Cincinnati, OH
111 reviews
Ulta just is a one stop shop for all the beauty needs. I also love the point program! One of my favorite things to buy at ulta are beauty tools just bought a new hot tools flipperless curling wand and I love it!
Brandy S.
Madisonville, TN
49 reviews
Aside from Sephora, ULTA BEAUTY is another great place to purchase beauty products. They off both affordable and pricier make up brands which I like. They could have better beauty consultants but other than that I have no complaints
Marylyn R.
Miami, FL
56 reviews
This store is amazing! I love all the brands they carry. Only downside is most of the time I go to my local one they're sold out of what I want. Besides that they have everything beauty that you possibly need. I will always shop here! And I highly recommend this store for all beauty lovers!
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us