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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,449 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23449)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Genevieve P.
59 reviews
A lot more open and easier to navigate than sephora. I find they do carry more products than them as well. I shop here all the time. You can get drugstore and high end. One thing they don't have are beauty blenders
Rachel N.
Crescent City, CA
27 reviews
I mean what girl doesn't like ULTA?!!! I recently purchased the Too Faced Sweet Peach Palette and the girl helping me was so sweet and amazing! Everyone was very helpful and answered all my questions. I will always shop there.
Kayla R.
Orlando, FL
45 reviews
I LOVE ULTA! I can remember the first time I entered one and I looked to my left and saw my favorite drugstore brands(of EVERYTHING) and then I looked to my right and saw the luxury brands that I had always only been able to find at Sephora. They were all in the same place! It was a dream come true! PS, everything is decently priced too!
Daniela A.
Justin, TX
16 reviews
This is where I buy all my makeup products!! I adore Ulta. I love shopping on the drugstore side, because everything is so affordable and great quality. I sometimes venture my way to the high end side, and I am never disappointed with the employees. they are super helpful and they help me with foundation shades and concealer shades. My favorite makeup store!
crystal s.
Saint Cloud, FL
241 reviews
A great place to pop in to pick up your makeup. They have a good variety from drug store brands to higher end stuff. Their $20 makeup collections in the case are perfect Christmas gifts for your kids or girlfriends.
Apryl J.
47 reviews
MY GO TO STORE!! Where I go for 99% of my beauty needs. My go to place for NYX, Becca & Too Faced. They always have what I need and if they don't by the weeks end it will be in stock. So if you have never been GO!!!
Josie J.
Rockford, IL
33 reviews
I wish Ulta carried more of my favorite makeup brands. That's really the only complaint I have! The staff visit and ask you if you need help and they are friendly at check out. I really like Ulta's selection of tools for cosmetics and just in general. They also have more makeup brushes than other beauty stores I've been to.
Megan M.
Manchester, MO
288 reviews
I love that they carry both high and low priced items. It saves on shopping trips. They also carry Mario Badescu which I can only get at Nordstrom. I am get skin, hair, and makeup in one trip which is a huge bonus.
Geo O.
Waukegan, IL
12 reviews
I bough a gel a couple months ago from ulta! And i can't remember the name of it, but it was so good. It kept my hair nice and firm, not freezy like others that ive used! I really like the store, they have a guys section so thats a plus to me
Sara H.
226 reviews
One of my favorite stores to shop for makeup products at. I love that there are high end and drug store products. Also love the coupons that are offered. Not too fond of their website. More confusing than others.
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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