Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.

Ulta

Ulta

BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,489 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Ulta
Ulta
Reviews (23489)
Q&A (186)
Media (406)
Leave a Review
PRODUCT HIGHLIGHTS
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Courtney W.
69 reviews
Love that ulta has high end and drugstore products as well as a lot of skin care and hair care. Sephora is limited with the latter and it is nice that ulta carries so much. I will shop there moving forward for sure
Alyssa N.
Fredericksburg, VA
13 reviews
I adore ulta because you can always go in there and get what you need regardless of how much you're willing to spend. The way they have drugstore affordable products as well as high end is so convenient to shoppers.
britney h.
Kokomo, IN
9 reviews
I got a hair mask at ulta and it was amazing. it was so awesome walking in and being surrounded by all of these amazing products. it was for sure affordable but something were pretty high priced. I'd pretty much keep everything the same and I'd for sure still recommend shopping at ulta to anyone.
Katie B.
Akron, OH
43 reviews
Butter by London nail polish is the best nail-polish I use. It does not have harsh chemicals and doesn't chip for a few days with the proper top coat application. It is expensive and they do not have the extensive color choices of other.
Madison A.
Fort Smith, AR
274 reviews
I like ulta. I think they have a great environment and they have a great variety of makeup. The prices are average and they often sell products that others don't have. I wish that they would give sample but they don't. That is the only reason i prefer sephora.
Cindy G.
Des Plaines, IL
152 reviews
Love shopping here because of the frequent sales and offers. Unfortunately others will agree and many of the products I go to shop for are out of stock at my typical location. Friendly staff and help at the register
Krystyn M.
College Station, TX
27 reviews
I love the convenience inherent in Ulta's store--they have EVERYTHING beauty related in a wide price range, but I do not get the best service here. Sephora staff members are far more likely to help me find products
Isabella D.
Miami, FL
50 reviews
Definitely like Sephora better. My experiences at ulta have been rather average to say the least and the workers do help out when you need them, but are not so quick to like my Sephora is. I haven't had many experiences here as I would rather go there instead, but my times there have been average.
Ashley V.
Chippewa Lake, OH
41 reviews
I love that they have coupons and deals ALL the time. They have everything you need from name brand to store brand from $-$$$. I love that they have makeup, skincare, perfume, hair products, nail products. Love it.
Sydney H.
Kansas City , MO
166 reviews
I love Ulta! It is my go to place for anything from makeup remover wipes to prestige make up. I love that carry drugstore items too! I also just got my hair done at the salon and it was probably the best hair color/cut I have ever had!
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us