Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.

Ulta

Ulta

BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,424 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Ulta
Ulta
Reviews (23424)
Q&A (195)
Media (406)
Leave a Review
PRODUCT HIGHLIGHTS
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Vayda G.
Mooresville, NC
125 reviews
Ulta is always my go-to for makeup or hair care products. I prefer Ulta over Sephora because they have everything from makeup to skin care to hair care. I also love that they carry both high end and drug store makeup. The employees are always helpful and friendly and their prices are never unreasonable.
Kimberly S.
Cheyenne, WY
67 reviews
My all time favorite store! Prestige cosmetics, drugstore, salon and brow bar all in one place! Plus you can't beat the reward program. If they carried everything Sephora does I would never shop anywhere else for beauty products
Bobi M.
202 reviews
I am a platinum member at Ulta and this is legit my favorite store! I shop online frequently as well because there is always a free gift when you buy online. The rewards program far surpasses any other programs out there.
Cindy G.
Des Plaines, IL
149 reviews
Love shopping here because of the frequent sales and offers. Unfortunately others will agree and many of the products I go to shop for are out of stock at my typical location. Friendly staff and help at the register
Christi N.
Niagara Falls, NY
32 reviews
I love my local ulta beauty. They always accommodate me and my friends and they do what they say they are gunna do . They are reasonably priced for haircolor. Haircuts, makeup and blowouts by a senior stylist are rather pricey. Points on ever dollar u spend spend 450 in a year beecome platinum! I am!
Alyssa N.
Fredericksburg, VA
13 reviews
I adore ulta because you can always go in there and get what you need regardless of how much you're willing to spend. The way they have drugstore affordable products as well as high end is so convenient to shoppers.
Abigail L.
St. Louis
155 reviews
Ulta isn't my favorite makeup store, but it's the next best thing. All of their products are name brand and great quality.
I do not shop here very often, but it's still a nice makeup store.
I would recommend shopping here to any beauty lovers! I recently heard that they have big sample bags with purchases!
Isabella D.
Miami, FL
50 reviews
Definitely like Sephora better. My experiences at ulta have been rather average to say the least and the workers do help out when you need them, but are not so quick to like my Sephora is. I haven't had many experiences here as I would rather go there instead, but my times there have been average.
Stephanie A.
Los Angeles, CA
21 reviews
i love ULTA!!! Every week they have an amazing "spend $50 and get [insert high-valued product or set here]."  Of course some items are only available at Sephora, but for those available at Ulta, I highly encourage everyone I know to take advantage of their deals on kits/sets/beauty bag grabs!
Abbey H.
Aberdeen, MD
225 reviews
I love Ulta. But as this is a review I have to be honest, almost every Ulta I have been to has has rude employees. They always have new makeup but only from a few select brands. Definitely not as diverse as sephora
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us