Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,496 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23496)
Q&A (186)
Media (406)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Ali K.
Wentzville, MO
246 reviews
Ultra has a great make up selection. They offer great make up on for a moderate price. They are not on the high side of make up prices butyiu can definitely find product that will become
Part of your daily routine at ulta.
Nicole C.
Manassas, VA
191 reviews
I love ulta! I have had platinum status for about two or three years now. I've only had to call customer service twice and both times I was very happy with the way the representative communicated with me and they were very resourceful. This is my go to beauty store, I love all the perks plus there's one down the street
Erin T.
Dallas, GA
62 reviews
I enjoy shopping at Ulta, there is always someone to help one find what your looking for. They are always running some kind of promotion, isles are always neat and they usually have everything in stock. The only negative thing I can think of is I wish they had a wider selection of product to choose from.
Cassy C.
Newton, IA
26 reviews
I love Ulta! They have a huge selection of both high end and drugstore products. The brow bar and salon make the store and all in one. They have a great rewards program and the hire such friendly and knowledgeable staff!
Emily S.
Red Lion, PA
105 reviews
Ulta is my favorite makeup store because the sale associates are very helpful as well as get me the best deals. Also the store is always well lit so it's easy to see how makeup will look in the daylight if you test some.
Brittany C.
Deltona , FL
81 reviews
Ulta is the best of both worlds! They have a perfect mix of luxury and drugstore brands. I love discovering new products here. They always have the best quality. I would highly recommend stopping in and checking it out.
Sadie W.
Phenix City , AL
249 reviews
I absolutely love ulta it is my go to place for all of my beauty needs. I wish the ulta nearest me carried Estée Lauder, NARS, and Lancôme in store. I love the return policy, because I don't want to keep things I don't love.
Raven W.
62 reviews
Super nice employees. Ulta always has great deals going on. And love getting the coupons in the mail for even more deals. Just hate I'm so far away from the nearest ulta which is 80 miles away. Other than that, I love it
Shayna J.
Washington, DC
87 reviews
Wonderful beauty store! It has pretty much everything and more with their own brand products as well, my favorite purchase was my Urban Decay Smoky Palette that I got half off. I would absolutely recommend shopping here.
Alysia B.
Williamsburg, KY
43 reviews
I love walking in here and knowing that they have both high-end and a few drugstore products. I also love the fact you can get your nails done get your eyebrows done, just feel like you bettered yourself going in there.
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us