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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,413 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23413)
Q&A (195)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Jessica H.
25 reviews
I can walk here from my apartment. They have a great return policy. They will let you exchange opened makeup you try and decide you don't like.
My local store does run out of inventory on items I'm looking for at times.
Lauren W.
O Fallon, MO
17 reviews
I love the variety of high end and drugstore products. I like the fact it is a one stop shop for makeup and hair products. I normally do my shopping online so I wish there was one closer or they offered a cheaper limit to buy for the free shipping. But that won't stop me from doing my occasionally haul!
Emily S.
Red Lion, PA
105 reviews
Ulta is my favorite makeup store because the sale associates are very helpful as well as get me the best deals. Also the store is always well lit so it's easy to see how makeup will look in the daylight if you test some.
Krys F.
Lockhart, TX
17 reviews
Love this place! I've always encountered friendly and helpful staff. They're always full of suggestions for my particular issues. I love that I can purchase a product in a trial size, usually. If not, you can purchase the full size and if you don't like it, you can return it within 60 days with receipt.
Pomi C.
Fairbanks, AK
8 reviews
I absolutely love Ulta! It's my go to place to buy makeup, considering there is no sephora near me. I love that there is both high and low end makeup and miscellaneous items in between (hair, nail polish, tanning, etc)
Hannah H.
26 reviews
I love Ulta's mascara and lip glosses. The mascara reaches all my lashes and coats evenly. The lips glosses are one of my favorites. They last and leave a nice shine. They aren't sticky or tacky like some glosses can be.
Teresa C.
80 reviews
I love that Ulta has both regular drug store brands and higher end brands for makeup. I always ask the girls who work there for help and they are always so informative. I don't think they work on commission/get "credit" for sales so I think that if they sell you something it's because they think it will work for you and not just because it's expensive.
Diana S.
Chicago, IL
69 reviews
I literally love ulta with all of my heart. I love how easy it is to get things there because not only do they sell the high end stuff but they also sell the drugstore alternatives. Ulta also has great customer service.
Angel V.
Adger, AL
125 reviews
I truly enjoy going on a trip to Ulta. The workers are nice. Ulta carries a great amount of both affordable and expensive products. I shop here quite a lot. I definitely recommend it, for it's a great shopping experience.
Raven W.
62 reviews
Super nice employees. Ulta always has great deals going on. And love getting the coupons in the mail for even more deals. Just hate I'm so far away from the nearest ulta which is 80 miles away. Other than that, I love it
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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