Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,484 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23484)
Q&A (186)
Media (406)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Gabby P.
Riverton, NJ
42 reviews
Love this place! They have high end as well as drug store lines. Staff is always very nice and let you sample almost everything! Their always having a sale. Returns/exchanges are always simple and easy. No complaints here.
Kailey H.
St Marys City, MD
17 reviews
I am so in love with Ulta. I shopped exclusively at Sephora for many years until an Ulta opened near my house. Their prices are often more affordable and they carry so many of the brands I have come to love and depend on.
Dalia T.
34 reviews
I seriously go to ultra twice a month and bring huge hauls from there! I spend hours and hours at Ulta! I love that it has products from high end to drug store products. I will probably always shop here! I love it so much!
Beth H.
Granite City, IL
28 reviews
My go-to shop for makeup. I love the deals and rewards program.The staff is friendly and makes me feel special.I do wish that they had the same variety as Sephora.If you love beauty and bargains you need to check out Ulta!
Colleen O.
Lebanon, NJ
61 reviews
Love ulta for their reward system and constant coupons for the customers. I wish Sephora's point system was like ultas. However I find their drugstore prices higher than normal. Even with a coupon I can find better prices at Walmart or target.
Genessis V.
Oxnard, CA
16 reviews
It's like opening the gates to heaven! You see everything & you fall in love I'm a make up addict & I want everything even I don't use it I want it I want my collection to grow! I want to take ulta home or at least half !
Amie S.
Jupiter, FL
14 reviews
The brow bar is where it is at! I have trouble trusting people with my eyebrows. I have thick and dark eyebrows, and most people do not know what to do. But Ulta gets it right everytime, and they always have appointments!
Alexis P.
Elon, NC
11 reviews
I love how Utla carries a range of brands from drugstore names to expensive beauty names. The store are always laid out nice and the staff is so friendly. They also always have great deals when shopping for makeup on a budget. I always go here instead of drugstore because I get great advice with my purchase.
Aaliyah S.
Lexington, SC
10 reviews
Great products. But also pricey. Ulta has amazing highlight and contour, drop dead yet pricey af lol. I love a lot of you tubers that like Ulta too. I recommend shopping there if you have ūüíłūüíłūüíł lol but still, great products.
Carolina I.
Omaha, NE
11 reviews
Ulta is a haven when it comes to makeup. I love that they have both high end and drug store brands. They also have great sales on their brand along with drugstore brands. I love that you can test the drug store brands, because you can't do that at Walmart or Walgreens. It really helps when choosing product.
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us