Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #2 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,302 Reviews

Top Questions See all 194 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23302)
Q&A (194)
Media (405)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Naiomi E.
Towson, MD
397 reviews
Badge Icon
Beauty Junkie Expert
Level 4
I love going to ulta! You can sometimes get a great deal and I love the combination of high end but also drug store brand makeup and hair care. There's typically everything you're looking for when you go into the store.
Karissa D.
Layton, UT
36 reviews
ulta sells high end and drug store products. they have a great staff and theyre very friendly. this store sells quality makeup for an affordable price if you are on a makeup budget. i go shopping here every time i run out of a face product as many of their foundations and powders are very hypoallergenic.
Daviontea B.
Calumet City, IL
131 reviews
I love ULTA Beauty dip brow it works so good! They aslo always have the perfect sjin shade for me im brown skin so i tend to get nutmegs chestnuts and 360 in Maybelin Fit Me because i have a more red unfer tone i really love ULTA!
Eileen M.
63 reviews
Badge Icon
Beauty Junkie Expert
Level 2
I've been using for Makeup revolution strobe Creme for a while now and love it! It's so affordable at only $9 and lasts forever. Ulta is the only store I know that has Makeup Revolution in store so it's my go to place.
Leanne F.
Leipsic, DE
57 reviews
Badge Icon
Beauty Junkie Expert
Level 2
This is the best store for makeup. They are so affordable and they have makeup from drug stores and not just high end makeup. The store is also so organized too! I would totally recommend this to my friends and family!!
Gaby Rodriguez J.
Phoenix, AZ
26 reviews
they have a very good rewards system, I like the variety of products they have I think they should have more high-end products. the prices on some of the products are very high compared with same product at drugstores.
Erika O.
Flagstaff, AZ
119 reviews
Ulta unfortunately is over a hundred miles away from my town but last I went, I was absolutely happy. Wonderful staff and had everything I wanted and was looking for. ULTA got me started on my new Urban Decay obsession.
Rylee C.
Mc Arthur, OH
16 reviews
ulta is my number one go to for all things beauty.
from hair products to makeup they have it
all. they have affordable and high end makeup all in one
place. I love my tarte eye shadow pallet it is my number
one go to. when I can go I always have to make myself leave.
I recommend ulta to all my friends.
Saydi B.
Apple Valley , MN
99 reviews
Badge Icon
Beauty Junkie Expert
Level 3
A new Ulta opened up right by me and it's wonderful. I love the Brow bar that's there and the fact you can get your hair done. The staff is great and it's a nice looking store. Their skincare options are wonderful as well.
Natasha H.
Gresham, OR
107 reviews
Badge Icon
Beauty Junkie Expert
Level 3
I love ulta they always have the best deals going on! I also love that there point system you get money back to use for other purchases! Most ulta I go to the employees are always nice there has been a few that can be a little judgmental if you don't have make up on!
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us