Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.

Ulta

Ulta

BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,484 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Ulta
Ulta
Reviews (23484)
Q&A (186)
Media (406)
Leave a Review
PRODUCT HIGHLIGHTS
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Samantha K.
Cullman, AL
54 reviews
This is my go to store. Everywhere I go I find a ulta! I'm never like mapping one out like I would have to do with other stores. Every time I have ever been every worker has been more than helpful and always know about the new products!
Hope S.
Cedar, MN
286 reviews
Ulta is definitely my #1 store for purchasing all my beauty products. They have all my favorite brands and their staff is always helpful. However, I have found that some of the reps for certain beauty companies can be a bit pushy and biased.
Racheal P.
88 reviews
I love ulta. I shop here at least once a week and sometimes even place an order online. I love going into the store because they often have some amazing products on clearance. I wish they would offer a clearance section on the website.
Kenya W.
104 reviews
I absolutely love this store!!! I only went there for my birthday freebies the first few years. But now I go there for everything! I love their huge selection of merchandise! I love the brow bar that they have and the salon! It's definitely a place to shop for any and everything!!! tarte Shape Tape Contour Concealer
inez h.
23 reviews
I love Ulta the store.. i have onmy tried a few items that are the ulta brand. One item i tried is the eye shadow primer. It was a feee sampme for me. The one i recieved was a darker color and could be uaed on its own as a lightly shimmering eye shadow.
Dori K.
Salt Lake Cty, UT
97 reviews
I love Ulta. They have a great selection of basic cosmetics and beauty products, but also great access to higher end products that I can't get at a drugstore. Their staff are always helpful AND I can usually find some fun new products!
beatriz r.
knoxville Tennessee
67 reviews
My favorite store of all time. I am in this store at least once a month. I love all the high wnd and affordable .brands they carry. And specially love the sales they randomly ahve on high end products because that is when i splurge..lol
marizah r.
Athol, MA
15 reviews
Ultra is a great makeup store. they have all they makeup you would ever need. ultra products are affordable. they have great quality makeup for not that much. their workers are super nice and very help full. if you go there and have an idea of what you want they will give you steller oppinions to help you make a final choice.
Kayla T.
Richmond, KY
80 reviews
My favorite place to go and spend hours sometimes. I love makeup and all things beauty and this store has it all! With the high end and drugstore side I can always go in and find something I really want and can afford. Love this store!
mandy s.
Bellingham, WA
136 reviews
This store is AMAZING! I could spend hours in this store (not kidding) there is so much to look at. And the deals they have are amazing. I love that they carry all your beauty needs in one store. If you haven't been to ULTA... go... go now.
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us