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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,480 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23480)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Georgia S.
Lexington, KY
69 reviews
ULTA is the ultimate warehouse for every beauty need. This is normally where I go for beauty products, due to their selection. There is a range of prices so it is perfect for any budget. You will always be able to find what you need here!
Dawn H.
Lebanon, IN
41 reviews
I've only bought online but I got my foundation from there! The L'Oréal Infalliable full coverage foundation!! I love that they carry some things that Sephora doesn't! Like Tarte Shape Tape concealer! Which I am gonna be buying this month!
Madeline V.
Allendale, MI
38 reviews
I visit a few Ulta shops (canton, northville, grandville MI) and always have a good experience. The grandville location specifically has always had helpful employees when I'm not sure exactly what I want. Ulta is my preferred makeup store.
Florence N.
Magnolia, AR
173 reviews
Ulta is practically my second home! Their rewards program is incredible, they have amazing selection, anything you could ask for. And they are super helpful. Unlike their counterparts, they can be extremely affordable or high end, whichever you pick!
Kelsey H.
157 reviews
This store is amazing! I love that it has a wide range of products varying by price and quality. The staff is very eager to answer any questions and are also knowledgeable. I also love that you can always find a coupon on their site for $3 off.
Elle J.
144 reviews
This store is amazing. They have tons of deluxe samples and the best rewards program. The people who work here are top notch amazing. Also it's an easy in and out one stop shop that i can get to without going to the mall. Love this place!!
Josephine P.
Middle Grove, NY
19 reviews
Ultra beauty has many wonderful products but as a young family it's often hard to afford their prices. Their stores are always in very convienient locations to my home and when we have the time I do like to stop and browse their sale items
Lexis W.
Bay City, MI
68 reviews
The love of my life! If I could marry you I would! Ulta has every beauty find I could ever need! If it's not in the store I can easily get it online! I love the benefit brow bar inside they do great work! The rewards program that they have is also a gem!
Sydney Z.
New York , NY
107 reviews
Ulta for whatever reason doesn't give me the vibe of Sephora yet carries all of the same stuff if not even more! I love their products and the quality is great the set up just doesn't give me the glamour that sephora does but it's still an amazing store for beauty
Michele M.
54 reviews
This store has EVERYTHING! You can find the basic drug store brands to high end brands! I love getting al my beauty supplies from Ulta! Hair, skin, makeup, everything!! The employees are always super helpful and well trained on everything.
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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