Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #2 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,351 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23351)
Q&A (195)
Media (405)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Stephanie A.
Odenton, MD
14 reviews
Ulta is a great store for almost every beauty product you would ever want or need. The staff is usually very helpful unless it is busy in the store- which is inevitable. Ulta is expensive, as it holds brands not available in drugstores and higher quality products. I always end up buying more than I originally went their for.
Estella L.
Augusta, GA
16 reviews
I get lost when I go in this store. It has everything I need beauty wise. They are a bit on the pricey side but they always have great BOGO deals. The ladies that work at the store are very helpful as well! I recommend it to everyone.
Alaina R.
Chambersburg, PA
55 reviews
Badge Icon
Beauty Junkie Expert
Level 1
The store offers salon services, nail services, as well as make up supply for purchase. I have received decent deals there, but you can find most products cheaper elsewhere. However, the employees are friendly, and there is a wide selection.
Alexis S.
San Antonio, TX
87 reviews
Badge Icon
Beauty Junkie Expert
Level 2
Ulta is the store I go to right after sephora for all the products I can't get at sephora or anywhere else. I tend to buy more of my lotions and hair care products at ulta. The ulta brand products are great and usually work very well.
Reagan H.
Tuscaloosa, AL
70 reviews
I love Ulta!! They always have the best sales and a very easy rewards points system. I love my Clinique products and Freeman's face masks. The shopping experience is very laid back, but the employees are also very helpful when needed.
Nancy V.
Long Beach, CA
312 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Ulta has great deals on drug store products if you take advantage of them. I love the rewards program and the variety of high end and drugstore products they have. Plus their hair salon, skin care and hair care sections are great too.
Shai G.
Gfafb, ND
11 reviews
ULTA is hands downs the best store ever! I can remember how excited i was when they finally opened one in my city! They have all the makeup i love. It just like sephora but with more affordable name brands! LOVE LOVE LOVE this store!!
KristineAnne P.
88 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Great store. I like coming here when they have Ulta exclusive products that Sephora doesn't have. My favorite part about this store is that they have both high end and drug store options, so it can accommodate all types of budgets :)
Victoria V.
Missouri City, TX
42 reviews
I absolutely love Ulta! I think it carries such a great variety of things and appreciate that not only does it have high end makeup but it has a drugstore area too. Also I love that it has all types of beauty services from haircuts to the beauty bar by benefit
Christina H.
Chula Vista, CA
15 reviews
I love ulta!!!!!! It has so many great products from high end to drug store. It's the perfect place to shop on and off a budget. I got the wet n wild cat suite liquid lipsticks there and I was so happy because they are so hard to find
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us