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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,521 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23521)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Emily D.
Savannah, GA
157 reviews
I appreciate the variability offered at Ulta. The employees are always helpful and willing to offer suggestions. I usually go in with an idea of what I want to purchase, and I either leave with that product or something that should work better.
Amber R.
Fort Collins, CO
150 reviews
Ulta is my home away from home. i love the brow bar, the selection of products and brands. the staff is super friendly and willing to help you find anything. and the rewards program is amazing and my favorite beauty one! i will always be an ulta customer
Jennifer D.
Winston salem, NC
27 reviews
Ulta is my weakness! I could spend hours browsing their huge selection of beauty products. I love that they have a wide variety of products in all price ranges. Their store brand products are also really competitively high quality when the budget is tight.
Hannah A.
33 reviews
Love their rewards/points system!! It's worth it to shop there. Easy to order online and usually you'll get free samples. The store has great selections at all price points. Sign up for their emails to get coupons and ideas of what's on sale.
Sara F.
Orange, TX
52 reviews
I enjoy that Ulta has so many different beauty products and brands. The employees are always so helpful. There also many different affordable options among the high end brands. The only change i would make is having a location closer to me.
Maria S.
144 reviews
I love ♥️ Ulta it's a great place to buy for also Ulta exclusive brands or just items but it's a great store and it's bigger than Sephora I just love their points they do rewards program different than Sephora but still a great place to shop for everything theyalso sell flat iron and curlers and hair brushes and nails and all beauty related!
audrey T.
11 reviews
I have absolutely nothing bad to say about the LORAC Pro Mega3 palette from Ulta. The color selection, blend-ability, finish, and versatility makes this an staple in my collection. The price I got it for makes it even more worth it, circa $50 for so many shadows!
Ashley D.
Chalfont, PA
4 reviews
i love the Cover Girl Lash Blast (orange tube) that I get from Ulta.  They always offer a great deal on their products and honestly, this is the BEST mascara that I have ever used.  I've been using it for years and years now.  You can find it at other places but Ulta is my go-to since I can shop for other high-quality products while I'm there.
Victoria T.
Youngstown, OH
31 reviews
I LOVE ulta!! I really like that they have a rewards program and that they send you magazines which usually have coupons on them. I go in here at least a few times a month and it's very convenient to get bath, hair, and makeup products there!
Amber L.
63 reviews
Love, love, love this store! The fact that you can walk into your local Ulta and find not only high end but drug store makeup brands as well just makes my heart smile! I love that you can buy brands such as NYX and Benefit in the same store!
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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