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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,494 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23494)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Kaylyna S.
Springfield, MO
28 reviews
No lie, Ulta is my favor make up store ever. It has just about everything and really big. Has high end products to low end too. Which I also like. So, I don't have to go to a different store. They also have hair care which I adore. All in one place.
Misty S.
114 reviews
I recently placed an online order for some presents for myself :) proving was great and shopping was fast! I had a hiccup with a part of my order and not only did the customer service department make t right they gave me a gift card for my trouble!
Lynn S.
50 reviews
I love shopping at Ulta. The prices are always lower than the competition and something I want is always on sale. There's always a dollars off coupon available. The sales associates at the store I shop at are always there to help and are never pushy!
Elizabeth R.
Paramount, CA
172 reviews
Really love Ulta! I buy most of my high end products from here. For the most part the Ulta that I shop at have a really friendly staff, they answer all my questions. I also love how members get points for shopping and on your birthday you get a free gift!
Srujal A.
144 reviews
Great product selection plus they also have a salon and brow bar. There is some room for improvement, as the staff isn't super helpful. My favorite purchase there is was bare minerals. I recommend you check it out because they have quality products.
Sheryl W.
12 reviews
I somehow can never shop at Ulta store. I only shop online since it's easier for me to go through the categories and search a specific product. I went to the store several times and did have good experience with them . would recommend it to others.
Sana H.
115 reviews
I bought the real techniques beauty sponge from Ulta. Comparered to the beauty blender sponge which retails for $20, real techniques was around $7. It works just as great, if not better- I use it damp or dry to apply my foundation, contour, and bake!
Michelle S.
Modesto, CA
92 reviews
Really love the products.great selection. Love there sales.,they have great buy one get this with it or get so much off my only thing is sometimes there technicians need more training. Some are great others are nice but just need more practice on model work.
Taylor K.
Fairfax, VA
22 reviews
Ulta is the one stop shop for all things beauty, hair, and nails. They have a wide range of products and brands that make it easy to shop for your favorite Urban Decay palette or your CoverGirl mascara. Plus they always have great deals and sales!
Courtney H.
36 reviews
Out of all of the times I've been to Ulta, I've only ever once had a bad experience. There's almost always an associate available to help me and answer any questions I have as well as make recommendations. They frequently mail out coupons, carry high end as well as drugstore makeup products, and have great freebies with qualifying purchases.
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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