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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,408 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23408)
Q&A (195)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Michelle S.
Modesto, CA
92 reviews
Really love the products.great selection. Love there sales.,they have great buy one get this with it or get so much off my only thing is sometimes there technicians need more training. Some are great others are nice but just need more practice on model work.
Sheryl W.
12 reviews
I somehow can never shop at Ulta store. I only shop online since it's easier for me to go through the categories and search a specific product. I went to the store several times and did have good experience with them . would recommend it to others.
Sana H.
115 reviews
I bought the real techniques beauty sponge from Ulta. Comparered to the beauty blender sponge which retails for $20, real techniques was around $7. It works just as great, if not better- I use it damp or dry to apply my foundation, contour, and bake!
Kaylyna S.
Springfield, MO
28 reviews
No lie, Ulta is my favor make up store ever. It has just about everything and really big. Has high end products to low end too. Which I also like. So, I don't have to go to a different store. They also have hair care which I adore. All in one place.
Taylor K.
Fairfax, VA
22 reviews
Ulta is the one stop shop for all things beauty, hair, and nails. They have a wide range of products and brands that make it easy to shop for your favorite Urban Decay palette or your CoverGirl mascara. Plus they always have great deals and sales!
Courtney H.
36 reviews
Out of all of the times I've been to Ulta, I've only ever once had a bad experience. There's almost always an associate available to help me and answer any questions I have as well as make recommendations. They frequently mail out coupons, carry high end as well as drugstore makeup products, and have great freebies with qualifying purchases.
Katie W.
Lenexa, KS
67 reviews
Ulta is affordable and convenient, and their return policy is top notch. I recently took a foundation powder home and realized it was broken, and they immediately took it back, no questions asked. I will definitely continue to get my makeup here.
Lily H.
Allendale, MI
18 reviews
Ulta is my favorite place to shop for makeup. Their rewards program is so much better than any other makeup store I have seen. You earn points with every purchase and then can redeem them for money off your purchase! Plus they will have sales or huge clearance sections.
Bryanna M.
Los Angeles, CA
31 reviews
I love Ulta. I think it is so super convenient that they have both drugstore brands and high end. They also carry some brands that are hard to find elsewhere, which is also very convenient to me. Overall, they have a good variety and good service.
Kristen B.
Bland, VA
42 reviews
I went to Ulta for the first time the other day! I couldn't get over how much they had from drugstore to high end brands! Of course being me I couldn't pass up getting the tastiest pro pallet! Anyways, very good customer service, everyone was very helpful!
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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