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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,403 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23403)
Q&A (195)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Amanda N.
33 reviews
I buy a lot of my Tony Moly facial masks from here because there are usually promotions or deals for them. Tony Moly is definitely a high quality mask. I use masks at least twice a week, and they're my favorite brand. I shop here at least once a week.
Amy W.
Wildwood, MO
14 reviews
I really like Ulta. It's a quick stop for me most times. I prefer to shop here for hair products, especially my Sebatian and Pureology products. They run good deals and for the most part always have what I need or want. I will shop here again, for sure.
Madie T.
Kokomo, IN
51 reviews
I love shopping at Ulta! They are a one-stop-shop for all things beauty! I buy my haircare products and makeup products here all the time! They have a variety of different brands at all types of price points! I definitely recommend shopping at Ulta!
Aidan R.
42 reviews
Ulta doesn't have as much high end things as Sephora, but they make up for it in so many ways! They have the best rewards program and if you spend a moderate amount you get even greater rewards! I love that I can earn free product with the program!
Atheena B.
Pasadena, MD
40 reviews
Ulta has everything beauty from nail polish to hair care to facial care to expensive taste to inexpensive taste. I think it is very smart to incorporate all of this in one store. It's a one stop shop. I would definitely recommend others to shop here.
Ashleigh S.
Henderson, NV
27 reviews
Ulta is my favorite place to go for all my makeup, hair and general glamour and up keep needs. I love their rewards program, it's the gift that keeps on giving, as well as their wide selection and super helpful staff. Will return time and time again!
Jillian S.
137 reviews
I love Ulta because I feel like it has more variety than other stores, especially in the drugstore section of the store. However, I have the issue of always getting there after everything is picked over, so be sure to get there early in the morning.
Jenna :.
36 reviews
I get most of my makeup from Ulta, and I am so pleased. I love that they sell both drugstore and high end brands, unlike stores like Sephora. They have really great sales, and I love the Ulta brand itself. I have a few of their face products, like bronzers and concealers, and a couple single eyeshadows that are so buttery and pigmented. I'm so in love!
Thais C.
Dallas, TX
11 reviews
This store have everything you can think of everything from lipstick to eyeliner to hair and body products. My favorite products are the eye shadows they come with so many different colors to choose from in one pallet your set for the next few weeks.
The GlamBar G.
Dumfries, VA
42 reviews
I love Ulta. I go physically to the store a few times a month. I would say my biggest disappointment is that their online stock registry for the stores is not always accurate. I will definitely continue to shop here for the high and low end products.
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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