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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,443 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?456 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23443)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Alyssa E.
Newhall, CA
52 reviews
I live in my ULTA. I'm there all the time to look at new products and to try stuff out. The workers there aren't as help as sephora's but it's still good service. They sell more then makeup too so it's not just a store generalized to people who wear makeup
Ashleigh H.
133 reviews
Ulta is my favorite place to buy beauty products. I love that they sell high end and drugstore products. I go to Ulta at least once a month. Ulta has a great rewards program where you earn points for the money you spend. Ulta is my one stop shop for all things beauty!
Kailey B.
169 reviews
The toss up between Ulta and Sephora is never ending. Ulta seems to carry more lines than Sephora which allows for a larger clientele because they carry brands for all budgets. I find that I go there whenever I am on a hunt for a new type of makeup to try
Carol H.
Warren, MI
48 reviews
I wanted a concealer the would cover my dark rings under my eyes and that would last a good while, so I tried the nyx concealer in the tube, I so like that cause it comes with the brush to just brush it on.
Maegan L.
Portsmouth, VA
15 reviews
Ulta is my go to place for most things beauty! I love that you can get those must have high end products in the same place that you can get those drug store hot items as well. I like to get the most for my money and this place is a great place to do that!
Sabina B.
198 reviews
I love Ulta, they have such a huge variety of cosmetic products that I love to use. The staff is so helpful and you earn points every time you shop at the store. You also get Free samples at checkout. I highly recommend Ulta if you are a makeup lover like me
Deborah L.
20 reviews
nice makeup store that usually always has promotions going on. great deals on salon quality shampoos and hair care & i can almost always use a coupon while im there! their makeup selection has gotten better over the years along with their in store events!
Sanquana S.
Altus , OK
80 reviews
ULTA!!! now i must say ulta doesn't have every brand but ulta has your low end and your high end. If there's something you just can not find in another beauty store i'm almost positive it's in Ulta. the brand itself is great and there's always great customer service.
arisha f.
Mesa, AZ
121 reviews
ULTA is a great place for all things beauty! They have a wide range of drugstore and high end makeup. Drugstore and professional hair products and even a salon! they are constantly running promotions ( on most things!) that make things affordable, and the things that are not discounted, just are never discounted. Most ULTA's eve have a salon! I LOVE it! 
Hannah S.
Owingsville, KY
220 reviews
I love Ulta for its wide selection of makeup and hair products; the store carries a mixture of both luxury ,makeup and drugstore products, in an affordable price range. The in-store salon is a nice bonus as well. Great place for any of your beauty needs.
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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