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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,496 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23496)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Jessica Y.
Las Vegas, NV
46 reviews
Love ulta! I only went there for the first time last year, too. I had someone approach me right away to see if I needed help and she was so helpful and friendly! I haven't been back there since but I'm definitely hoping to soon. I would recommend going there!
Geanine C.
Camas, WA
15 reviews
I love Ulta, I've only had a few unfortunately experiences. My favorite this to purchase here is LORAC & Lancome. Their staff isn't always the friendliest and that's why I gave them 4 stars. I'm in here often, and always come back. Their selection is the best!
Laura G.
33 reviews
LOVE ULTA! I have the ultra rewards program and try my hardest to get my points to get the freebies! I love shopping here they have any beauty product i can think of and the amazing benefit brow bar which is the only place i will go to to get my eyebrows waxed!
Macy C.
Mason city, IA
55 reviews
Ulta has so many different varieties of products. Hair care, high end makeup, drug store makeup, salon services, etc. Ulta has a good loyalty program and gives out free samples frequently. Service is always really friendly and always find myself shopping here.
stefany c.
Nutley, NJ
17 reviews
Ulta is my go to for my ardell wispie lashes, since they always get sold out elsewhere. Sometimes things are in different spots or in the back in case you can't find them on display, but there is the occasional time when they are out of the products you like.
Alyssa K.
12 reviews
I absolutely LOVE Ulta! I love that they have options for high end and drugstore products. A brand I recently got into that they have is Makeup Revolution.. the price is amazing for what you are getting. I've also purchased some really good Ulta Brand products.
Alex Z.
Cocoa, FL
74 reviews
Very great for finding most beauty products. Stocks a large range pf products from drug store to high end cosmetics. Staff are all very friendly, helpful, and know about the products they are selling. They often have deals on their products and have a great rewards system if you get a member card.
Kimberly M.
Merrill, MI
14 reviews
Enjoying going to Ulta and their great selection of products. Their prices are fair and it's nice to be able to find products there, that I can't find at my local departments store or drug store. The staff at my local Ulta is usually very attentive and friendly
Michelle A.
Schiller Park, IL
55 reviews
Ulta is great. When it comes to deals they have so many. Like discounts , even with fragrance. I love shopping there and I have it close to home. I like their costumer service. The store is neat and they always let you have samples. I will definitely shop here again.
Lauren M.
Easley, SC
55 reviews
Ulta is my favorite! I am usually in there at least once a week for something that I probably don't really need. The sales associates are always very helpful, the prices are great, and the atmosphere is any makeup lovers paradise. Shopping at Ulta is my fave!
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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