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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,521 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23521)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Reem T.
Dearborn, MI
125 reviews
I honestly love love love ulta. I practically live there. The point system is amazing they have both drug store and prestige cosmetics in one place. I have over $313 worth of rewards points to use even after I used 125 bucks which can show you how much money I spend there
Kimberly M.
Lovingston, VA
8 reviews
I Love shopping at Ulta! They have a variety of makeup, perfumes, gifts, and numerous other items. They have staff that are always happy to help you, and they are very knowledgeable about things you need. No matter your budget, there's something here for everyone!
Jamie D.
Norman, OK
13 reviews
I love love love Ulta. I think it is an amazing store! The workers are always amazing and the line is never too long. I also love the variety of products they have! It is such an easy trip and I always find what I am looking for. I would recommend all to go here.
Chelsea C.
Apopka , FL
101 reviews
I love ulta. They always have affordable options and high end. No matter which spectrum I choose they have a little of both. I dislike that they aren't as helpful as I'd wish with color matching etc. The staff is friendly, but my local store isn't all that great.
Liv U.
Chicago, IL
11 reviews
I frequently buy Essie nail polishes from Ulta, and I love them. There is such a diverse array of colors that Ulta offers, and I always find a new shade that interests me. Essie polishes are the highest quality for a decent price, and I never have any complaints.
Robyn D.
215 reviews
Ulta is better compared to some other stores, but it's hit and miss with product availability and customer service. I've never tried their salon,. One plus about Ulta, the rewards program is better than Sephora, and when they have a sale, it's worth it.
Ada N.
Tacoma , Wa
27 reviews
I don't have a Ulta store here in town so whenever I visit my mom next town I always try to go to ulta to see whats new, I recently found the Stilla liquid lipstick at Ulta, OMG love at first sight, love the color and longevity of this guys.Cant wait to buy more.
Elizabeth V.
Saint Louis, MO
58 reviews
I love this store. I like the wide variety of products that they offer. They have anything from upscale brands to cheap drug store products. It's always fun to go in and look around. I frequently buy new makeup palettes and foundation there. they have everything
Lani G.
Gardena, CA
206 reviews
I don't shop at Ulta as much as Sephora because they have different products. I do like the fact that they carry drug store brands & their point system can be redeemed for cash credits. I haven't had bad customer service & I look forward to the 21 days of beauty sale.
Mallory H.
Liberty, SC
146 reviews
I love going to Ulta. I always feel very taken care of there and when I have questions, they will often help me with makeup application as well, which is always fun.

I don't shop here often, but I do love that they carry both high end products and drugstore products.
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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