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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,466 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23466)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Amanda B.
North Port, FL
126 reviews
Ulta is my favorite place to buy makeup, unlike many place you will go to, you do not feel harassed when you enter, yet if you have any questions the employees there are always available to answer them. Not to mention the great coupons and birthday deals they have!
Melissa D.
Van Etten, NY
251 reviews
I absolutely adore this store. Anytime I go shopping ULTA is usually one of my first stops. The staff there are always so pleasant and willing to help you out if you have any questions. The brow bar is the only place I'll go to get my brows done I don't trust anyone else they are that good. Love how you can find a little bit of everything from drugstore to high end. Love it!
Mekaela R.
Columbus, OH
23 reviews
This store has everything under the sun you could possibly need makeup wise. The employees are well versed in cosmetics and will always lend you a hand. It's also super awesome because they offer beauty services such as wakings, facials and makeovers for a low cost.
Caroline E.
13 reviews
I really like Ulta. Any time I've gone looking for a product for a specific purpose the staff has been knowledgeable in helping me find it. My very favorite contouring pallet is the Ulta brand powder one, it works beautifully and is so simple for a beginner like me!
Caitlin E.
Olney, MD
37 reviews
Love Ulta! I think it's awesome that they have both drugstore and designer cosmetics in one store. I also love they're selection of hair styling tools, skincare products, and beauty odds and ends that other beauty department stores lack. Overall, an excellent store!
Ashley J.
12 reviews
Ulta is one of the best beauty stores! They have such a variety of products ranging from drugstore to high-end. They never seem to dissapoint. I could live in that store! A lot of their products are also a very good quality and I would shop there everyday if I could.
This is one of the first eyeshadow palletes that I've used before and I love it! It has every basic shade you need. The top row is all mattes and the bottom row is all shimmers. You can create so many looks with this. The pigmentation is great!
Megan S.
310 reviews
Love this store, they offer a ton of different brands . The staff are always more than happy to help you find new products and show you where the ones are that you're looking for. They also have monthly events which is a great way to try new products and ask all the questions you want.
Chrissy D.
32 reviews
I've only recently begun shopping at Ulta, and I must say that I prefer their online shop over the one in my town. It's usually dark and poorly stocked, but the staff is genuine and quite helpful. I like how they have sales all the time! A great place to get a deal.
julia s.
Stafford Spgs, CT
28 reviews
I will say first I get most of my makeup here. I love that I can get my high end and drug store all in one place. The people who work their always can help me out and if I ever have an issue with a product (which is rare) I have no issue returning or exchanging it.
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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